Lead Marketing Analyst
Department: Data & Analytics
Employment Type: Full Time
Location: London
Description
Hybrid: 2 days per week in our Tower Bridge office (Tuesdays & Thursdays).
Uswitch: At Uswitch, our goal is to be the UK’s favourite way to choose and manage home-life essentials - from broadband and mobiles to energy and insurance. As we continue to grow and expand our services, we are looking for talented individuals who share our passion for making a positive impact on people's lives. If you want to be part of a team that is transforming the way consumers navigate their household services, we would love to hear from you!
We’re part of RVU, a group of online brands that include: Confused, Tempcover, money.co.uk, and Mojo Mortgages.
As a Lead Marketing Analyst, you'll own marketing analytics and reporting across our earned and owned channels — CRM, customer, SEO/organic and content — developing and optimising a future-proofed foundation that drives decisions across one of the highest-leverage parts of our marketing mix. You'll be a driving force in the development of a single customer view, fuelling a central audience strategy that informs next best action across our owned touch-points and the content and organic experiences that bring customers to us in the first place.
You’ll be the senior voice of the data across these disciplines — shaping how we measure, where we invest, and how we connect the customer journey across our owned surfaces. You'll partner directly with senior CRM, SEO and Content leaders, influence company-level strategy, and raise the bar for analytical rigour across the team.
* How do we deepen relationships with our customers so we're the trusted partner across every household decision, not just the first one?
* How does our content and organic search investment compound over time — and how do we prove its true commercial value vs. paid channels?
* How do we connect the journey across our owned surfaces (site, email, content, organic, LLMs, social) to deliver the right message at the right moment?
* Where are the biggest unpaid growth opportunities hiding in our customer base and our content estate?
All our analysts work across the business on a broad range of challenges, and while you'll lead in Earned & Owned, you'll have scope to take on different problems, projects and teams across RVU.
What you'll be doing
You'll join our Marketing Analytics team — a team focused on understanding and optimising every marketing channel, from brand and Above-The-Line through to conversion drivers like Paid Search. Our ambition is to build a best-in-class customer experience, and as the analytical lead for Earned & Owned you'll play a defining role in getting us there.
You’ll work with modern tools and databases—including SQL, Python, Claude Code—to:
* Own the measurement strategy for CRM, SEO/organic and content — how we attribute value, set targets, and prove incrementality across channels that don't behave like paid
* Partner with senior CRM, SEO and Content leaders to shape strategy, prioritise investment, and surface the biggest commercial opportunities
* Build and evolve the analytical frameworks the business relies on long-term — customer lifetime value, organic forecasting, content performance, journey personalisation
* Lead complex, cross-functional analytical projects end-to-end, from ambiguous scoping through to senior exec recommendation and adoption
* Mentor and uplift other analysts, raising the bar on technical craft, commercial framing and stakeholder impact
* Proactively diagnose trends, risks and opportunities across earned and owned channels, automating monitoring wherever possible
What we're looking for
* Significant experience (Lead/Staff level) in a marketing analytics role, with deep exposure to one of: CRM/lifecycle, customer analytics, SEO/organic, content
* Expert SQL; strong Python for modelling, automation and experimentation
* A track record of influencing senior stakeholders — scoping ambiguous problems, landing recommendations, and getting decisions made
* Experience building durable measurement frameworks and complex operational/financial models for marketing investment, and presenting them to senior executives
* Experience with BI tooling, Git, dbt are nice-to-haves.
* Strong product and commercial instinct — you see past the metric to the customer behaviour and business decision behind it
* Strong prioritisation and urgency; you understand that not every task is urgent, but every day is
What we offer
* 10% discretionary yearly bonus and yearly pay reviews (based on RVU and personal performance)
* A hybrid working approach with 2 in-office days per week and up to 22 working days per year to “work from anywhere”
* Employer-matching pension contributions up to 7.5%
* A one-off £300 “work from home” budget to help contribute towards a great work environment at home
* Excellent maternity, paternity, shared parental, and adoption leave policy, for those key moments in your life
* 25 days holiday (increasing with years of employment to 30 days) + 2 days “my time” per year
* Private medical cover, critical illness cover, and employee assistance programme
* A healthy learning and training budget
* Electric vehicle and cycle to work schemes
* Free in-office gym, accessible 7 days a week
* Free breakfast in the office daily
* You’ll be equipped with great technology (choice of Mac or Windows)
* Free access to the Calm and Peppy app for physical and mental health
* Regular events - from team socials to company-wide events with insightful external speakers, we want to make sure our colleagues continue to feel connected.
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