Job Description Develop and implement digital trade marketing plans aligned with commercial and category growth targets, translating strategies into impactful campaigns that drive distribution, rate of sale and penetration Deliver and optimise customer lifecycle marketing across the UK & Ireland, including lead generation, CRM journeys, marketing automation and multi-channel campaigns (email, SMS, WhatsApp) to drive engagement, conversion and retention Drive Aviko’s brand visibility and conversion across wholesaler digital touchpoints, optimising use of retailer portals, e-commerce platforms and CMS to influence purchase decisions at the point of choice Lead trade marketing with key customers, strengthening Aviko’s branded presence across their digital channels to increase end user awareness and new business conversion Collaborate with international trade marketing colleagues to share best practices and localise global initiatives for the UK & Ireland market Lead Search Everywhere Optimisation (SEO, GEO, SGE & AEO) and support Google Ads campaigns, including setup, optimisation, reporting and performance improvement Monitor, analyse and report on digital KPIs, translating insights into clear actions, opportunities and next steps Support integrated digital campaigns aligned with broader brand and commercial priorities, working closely with internal stakeholders and external partners to maximise execution and visibility Identify and leverage opportunities in AI and automation to improve efficiency, speed of execution and marketing personalisation.