428047 Digital Marketing Manager
Driver and Vehicle Licensing Agency
Apply before 11:55 pm on Wednesday 8th October 2025
Location:
Swansea (Hybrid)
Salary:
£30,485 - A Civil Service Pension with an employer contribution of 28.97%
Contract Type:
Permanent – Flexible working, Full-time, Job share, Part-time
We're looking for an individual to join the Commercial Directorate as a Digital Marketing Manager. This role requires an individual who will be keen to learn and develop new skills, to enable them to undertake their role in developing effective internal and external working relationships with suppliers and stakeholders and produce marketing material to improve product awareness and increase sales. This role will require you to gain an understanding of the Personalised Registrations product and the commercial market in which it operates, in order for you to be able to promote the brand values across multiple digital channels and events with enthusiasm.
As Digital Marketing Manager, you will be required to support and promote the successful delivery of the Personalised Registrations sales scheme objectives using collaborative tools to design, develop and post engaging digital marketing material as well as managing customer engagements through social media channels.
In addition, you will plan and progress marketing campaigns to drive customer engagement and work closely with external suppliers in managing and improving a customer facing website. The role requires a keen and analytical eye to identify and implement improvements to sales and marketing operations which supports revenue generation and the continuous improvement of the customer's experience.
Top Responsibilities
* Design and develop engaging digital marketing material for use across social media, websites and marketing emails, schedule and post all DVLA's personalised registrations external digital communications, managing direct customer engagements online through social media channels.
* Plan and progress new marketing campaigns and strategies to drive customer engagement and sales of personalised registrations. Work closely with external suppliers to maintain and improve an effective customer facing website.
* Collate, monitor and interpret statistical information, undertake data analysis and produce regular MI reports to inform effective resource, financial and marketing planning and delivery.
* Develop your knowledge of the Personalised Registrations product and the wider commercial market in which it operates. Develop an understanding of customer motivation and promote brand values with internal and external stakeholders.
Benefits
* Employer pension contribution of 28.97% of your salary. Read more about Civil Service Pensions here
* 25 days annual leave, increasing by 1 day each year of service (up to a maximum of 30 days annual leave).
* 8 Bank Holidays plus an additional Privilege Day to mark the King's birthday.
* Access to the staff discount portal.
* Excellent career development opportunities and the potential to undertake professional qualifications relevant to your role paid for by the department, such as CIPD, Prince2, apprenticeships, etc.
* Joining a diverse and inclusive workforce with a range of staff communities to support all our colleagues.
* 24-hour Employee Assistance Programme providing free confidential help and advice for staff.
* Flexible working options where we encourage a great work-life balance.
About you
We're looking for an inquisitive individual who has experience of planning and progressing marketing campaigns, including designing and developing engaging digital marketing material.
You will think strategically, looking for innovative ways of doing things and enjoy coming up with new creative and original ideas, taking into consideration all options when making decisions. You have an analytical mind and are comfortable with reviewing data to identify and spot trends in relation to costs, risks and wider implications.
You will be an excellent communicator, who knows how to tailor communication styles to suit your audience.
Confidence is important for this role, as you will interact and build relationships with a variety of stakeholders, therefore you will need to demonstrate good listening skills and be able to consider the views and ideas of others.
You will take an interest in expanding your knowledge and keep up to date with the issues that affect your work area.
How to Apply
Read the full job description and apply here
This vacancy closes at 23:55 on Wednesday 8th October 2025