Senior Marketing Insights Analyst - Apple Ads, EMEA
London, England, United Kingdom Marketing
Description
We have a new opportunity for an experienced advertising insights professional to join our growing Global Marketing Insights & Analytics team. You will be responsible for leading insights and media research projects for Apple’s advertising products across EMEA. You will partner with a variety of team members across our Marketing and Sales teams to deliver compelling insights that demonstrate the value of Apple’s unique advertising solutions. In addition, you will collaborate closely with a highly diverse, distributed team of data scientists, analysts, and researchers to develop best-in-class analytical tools, data products, and research studies.
Minimum Qualifications
* A postgraduate degree in Business, Marketing, Economics, or a related field or equivalent experience is beneficial.
* Significant demonstrable experience in advertising research and analytics, ideally at a technology platform, media company, or advertising agency.
* Proven experience collecting, analysing and interpreting third-party data (e.g. Comscore, Nielsen, GWI, MRI/Simmons), first-party data (e.g. advertising performance and media usage data), and custom market research (e.g. ad effectiveness, brand lift, usage & attitude studies).
* Experience crafting market research studies.
Preferred Qualifications
* Advanced knowledge of search, display, and video ad formats, programmatic advertising, and the evolving digital media landscape.
* Skilled at building relationships, discussing and debating ideas in a collaborative way, developing an informed point of view, and driving quality work across a geographically distributed team.
* Extraordinary communication, presentation, storytelling, and data visualization skills, with proven ability to simplify complex information into actionable and compelling insights.
* Effective project leader who is proactive, self-motivated, and excels at moving initiatives forward by navigating ambiguity and leading through influence.
* High attention to detail, team-orientation, and an ability to work under tight deadlines.
* Experience collaborating with technical and non-technical teams to develop best in class analytical tools and data products.
* Experience querying large datasets using SWL and developing reports and dashboards with Tableau or similar data visualization tools.
* Familiarity with database architecture and data stores like AWS and Snowflake.
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