Besque is seeking an experienced Creative Copywriter to support growth across paid media channels. This role focuses on developing messaging grounded in consumer insight, emotional relevance, and real-world performance outcomes.
The ideal candidate understands how language shapes perception, trust, and purchase behaviour, and has experience refining messaging based on audience response.
Responsibilities
* Develop and refine advertising messaging informed by consumer psychology
* Translate customer insights, feedback, and objections into persuasive copy
* Work closely with media buyers to align messaging with performance goals
* Interpret performance data to inform future copy decisions
* Maintain consistency in brand voice while adapting messaging strategies
* Contribute to ongoing testing and optimisation efforts
Experience & Qualifications
* Proven experience writing copy for performance marketing environments
* Strong understanding of consumer psychology and behavioural triggers
* Demonstrated ability to adapt messaging based on audience response
* Experience collaborating with performance and creative teams
* Comfortable working in iterative, feedback-driven environments
* Background in direct-to-consumer or eCommerce preferred
What success looks like
* Messaging that consistently resonates with the target audience
* Clear improvements in performance driven by refined copy decisions
* Strong alignment between messaging strategy and business objectives
* Effective collaboration across marketing functions
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