Senior Marketing Analyst - Leading Global Tech Brand
📍 Location: Holborn, London (Hybrid - 3 days/week in office, flex to 2)
💷 Salary: Up to £75,000 + Discretionary Bonus + 12% Pension
We're working with a global leader in the digital marketplace sector to find a Senior Marketing Analyst for their growing analytics team. This is a fantastic opportunity to shape marketing strategy for a household-name brand operating at huge scale across multiple international markets.
You'll play a pivotal role in analysing and improving the performance of marketing campaigns across both brand and direct response channels, delivering data-driven insights to inform strategic decision-making.
🚀 The Opportunity:
* Lead post-campaign analysis across a wide range of ATL and BTL marketing activity
* Work on attribution, incrementality, uplift analysis and personalised marketing strategies
* Deliver customer segmentation and insights to optimise channel mix and customer engagement
* Create visually compelling dashboards and reports in Tableau/Looker
* Collaborate closely with pricing, promotions, customer analytics, and marketing teams
* Influence the marketing effectiveness strategy for major brand and partner campaigns
✅ What You'll Bring:
* 3-4+ years' experience in Marketing Analytics or a similar insights role
* Strong SQL skills (must pass a short SQL assessment as part of the process)
* Experience with a visualisation tool (Looker preferred, Tableau also fine)
* Proven expertise in attribution, incrementality testing, personalisation, causal inference, and campaign analytics
* Strong communication and stakeholder engagement skills - able to deliver compelling data storytelling
* Experience working with multi-channel marketing data across brand and performance campaigns
🎯 Why Join?
* Be part of a major digital player operating at an international scale
* Work in a highly data-driven, innovation-focused environment
* Competitive benefits including up to 12% pension contribution and discretionary bonus
* Scope to work on cutting-edge analytics projects and gain exposure to a wide variety of methodologies
📩 Excited by the opportunity to make a real impact at a high-growth, global tech company?
Apply now to find out more!