Join to apply for the Consumer Collecting Specialist role at Red Bull
Red Bull UK is currently recruiting for a Consumer Collecting Specialist to be based in the UK.
The Consumer Collecting Specialist is responsible for supporting the consumer collecting function in its aim of growing our user base of consumers and strengthening brand love among our target group. The Consumer Collecting Specialist works with Field Marketing teams to recruit, train & retain a student workforce of energetic and passionate brand ambassadors. They are responsible for activating brand projects from start to finish, integration of impactful sales support, guiding our Field teams on programme principles and execution standards, working cross functionally on new ways to excite our consumers and most importantly are well connected to changing generational trends; maintaining & growing our presence among students.
All the responsibilities we\'ll trust you with:
Responsibilities
* Support Exceptional Execution of the Consumer Collecting Programme
* Ensuring the Student Marketeers are true Red Bull representatives and a tangible face of the brand through adequate recruitment and training.
* Work with sales teams to ensure sales support missions are effective & impactful, which includes collaborating on training & reporting tools.
* Own the execution of titled brand projects and the indirect sampling strategy.
* Support the Consumer Collecting Manager in the execution of consumer collecting tactics in relation to brand campaigns.
* Strategic Development of Programme
* Support the Consumer Collecting Manager to write, develop & deliver the annual approved business plan and achievement of agreed objectives.
* Collaborate with cross country and HQ marketing specialists to gain project learnings & ideas.
* Support in identifying, developing & maintaining a strong network of national opinion leaders and creators within the student space to partner on projects and support programme objectives.
* People Development
* Implement and uphold the international recruitment, on-boarding and training modules for global consistency, working closely with HR for local compliance.
* Improve effectiveness of recruitment campaigns by identifying new digital spaces, social media initiatives and relevant organisations to attract a diverse range of candidates.
* Support the recruitment process of Student Marketeers from search, to interview, to hire by coordinating the process and carrying out administrative tasks.
* Work closely with Field Marketing Managers and Specialists on team on-boarding and training of Student Marketeers.
* Spend time in the field with Field Marketing Specialists & Student Marketeers coaching & giving expert feedback which is actionable & development focused.
* Identify and nurture key talent and improve succession & pipeline development within Consumer Collecting for the wider organisation.
* Plan and execute annual conferences for Field Marketing & Student Marketeers.
* Act as a role model, displaying the Red Bull values, with a consistent motivating tone of voice.
* General Programme Management
* Ordering, maintenance and management of programme tools, uniforms and other branded items in a premium manner.
* Work with operations to manage branded vehicles and ensure efficiencies within each team.
* Support & encourage reporting and engagement within Red Bull University and community management of current and ex-student marketeers.
* Share best practice examples and programme updates with the wider Field Marketing team.
* Review environmental impact of the programme and develop initiatives to minimise impact.
* Marketing Innovation
* Develop and deliver an innovative and relevant business plan that aligns with country marketing priorities and student needs.
Your areas of knowledge and expertise that matter most for this role:
* Some experience in managing people and teams
* Some years of experience in leading events & marketing activities
* Experience in working within the student landscape
* Preferably part of the Red Bull Student Marketeer programme and a stand-out student
* Exceptional organisational skills and attention to detail
* Strong interpersonal & communication skills
* Event & project management skills
* Strong presenting & ideally negotiation skills
* Natural role model and ability to command a room
* Growth mindset and continuous improvement
* Coaching and training individuals and teams
* Entrepreneurial attitude with continuous learning and best practices
* Solid analytical skills and ability to draw conclusions from data
* Creative mindset with practical application
* Ability to work autonomously in a fast-paced environment
* Strong ability to build relationships and networking skills
* Understanding of identifying consumer insights
At Red Bull, we exist to give people wiiings. To achieve that, we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience, skills, potential and talent: everyone is welcome here.
Seniority level
* Executive
Employment type
* Full-time
Job function
* Marketing
* Industries
* Food and Beverage Services
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