Role Overview
You will be the content manager of Merchant Savvy where you will focus on payment processing and business finance content before expanding into new verticals.
You will be responsible for planning and producing content that drives year-on-year revenue growth through organic search traffic. If you thrive on creating content that delivers against clear KPIs (traffic, leads or links), we’d love to hear from you.
About Merchant Savvy
Merchant Savvy is a leading B2B platform dedicated to helping UK SMEs select the best payment processing and business finance solutions for their businesses. We are looking for a talented individual to continue the website’s growth through search channels (SEO & AEO).
Merchant Savvy is owned by VUBO, a customer acquisition company based in Reading.
Main Responsibilities
* Own the content roadmap: Develop and execute a strategic content roadmap for Merchant Savvy.
* Manage content production: Oversee the end-to-end creation and publication of articles that meet the search intent of our target audience, rank highly in Google and generate conversions (leads or affiliate clicks). You will be responsible for deciding which content to refresh or create from scratch, producing content briefs for freelance writers, editing drafts, fact-checking, writing some content yourself, and publishing on WordPress.
* Link magnet production: Lead the development of new link magnets and update existing high performers on an annual or bi-annual basis. These will typically be data visualisations covering business or finance topics.
* Quality control and editing: Fact-check and copy-edit all work to be published. Ensure we remain a trusted authority on the topics we cover by conducting in-depth research, utilising subject-matter experts and avoiding LLM mirage content.
* Monitor content performance: Monitor key content marketing KPIs to inform content roadmap priorities.
* Own our content production workflows: Create workflows and playbooks that blend human creativity and expertise with the benefits of AI tools.
Requirements
* 3+ years in a content marketing role, with your primary focus on SEO-driven content.
* Strong understanding of performance marketing in competitive verticals.
* Top-notch writing and editing skills, with a talent for distilling complex topics into clear, engaging guidance.
* Experience managing writers and handling editorial workflows.
* Have a strong commitment to accuracy and fact-checking.
* A desire to generate business outcomes and not just tick off tasks.
* Proficiency using Ahrefs and publishing on WordPress. Experience using ClickUp would also be a bonus.
Benefits
* Base salary of £35,000 – £42,000 (depending on experience)
* Quarterly perfomance related bonuses
* Fully remote or hybrid working option available (option to work in a modern shared workspace in Reading with the owner from 1- 5 days per week).
* Opportunity to learn successful content marketing playbooks, grow your skillset and boost your market value