• Develop and execute social media strategies aligned with business goals
• Create, curate, and schedule engaging content (text, images, video, stories, reels)
• Manage and maintain brand presence on platforms such as Instagram, Facebook, X (Twitter), LinkedIn, TikTok, and others
• Monitor social media channels, respond to comments and messages, and engage with the community
• Analyze performance metrics and prepare regular reports on growth, engagement, and ROI
• Stay up to date with social media trends, tools, and best practices
• Collaborate with marketing, design, and content teams to ensure consistent messaging
• Manage paid social media campaigns when required
• Handle influencer collaborations and partnerships