Role Description
About the Role
We are seeking a proactive, creative and highly motivated B2B Marketing Manager to design and deliver compelling marketing campaigns that promote Cranfield’s executive and professional education, consultancy and commercial services to business audiences.
In this dynamic role, you will lead multi‑channel campaigns across digital, email, events and print; develop targeted messaging and content; and work closely with business development and academic teams to align marketing efforts with client needs. You will combine strong analytical skills with creative flair, using data to optimise performance and help drive engagement and lead generation in priority sectors. This is a fast‑paced, varied and strategic position suited to someone who is energised by innovation, experimentation and the opportunity to make a measurable impact.
About You
You will be an experienced B2B marketer with a passion for understanding audiences, crafting compelling content and delivering campaigns that convert. You’ll bring strong project‑management skills, excellent communication and the confidence to work collaboratively across multiple teams.
You will be comfortable using digital marketing tools, CRM systems and performance data to enhance decision‑making, and you’ll stay up‑to‑date with the latest B2B marketing trends, emerging platforms and modern techniques. Whether liaising with academics, sales colleagues or external agencies, you’ll bring creativity, commercial thinking and a solutions-focused approach to every challenge.
This role is ideal for someone who enjoys autonomy, thrives in a collaborative environment, and is motivated by the opportunity to shape Cranfield’s B2B presence.
About Us
As a specialist postgraduate university, Cranfield’s world-class expertise, large-scale facilities and unrivalled industry partnerships are creating leaders in technology and management globally. Learn more about Cranfield and our unique impact .
Our Values and Commitments
Our shared, stated values help to define who we are and underpin everything we do: Ambition; Impact; Respect; and Community. Find out more .
We aim to create and maintain a culture in which everyone can work and study together and realise their full potential. We are a Disability Confident Employer and proud members of the Stonewall Diversity Champions Programme. We are committed to actively exploring flexible working options for each role and have been ranked in the Top 30 family friendly employers in the UK by the charity. Find out more about our key commitments to Equality, Diversity and Inclusion and Flexible Working .
Working Arrangements
Collaborating and connecting are integral to so much of what we do. Our Working Arrangements Framework provides many staff with the opportunity to flexibly combine on-site and remote working, where job roles allow, balancing the needs of our community of staff, students, clients and partners.