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Senior analyst, marketing & reader revenue

London
GUARDIAN NEWS AND MEDIA
Marketing
Posted: 30 January
Offer description

Join our team at the Guardian and be a part of a diverse and inclusive global organisation that delivers fearless, investigative journalism, and holds power to account. Our team of award-winning journalists, cutting-edge commercial professionals, and industry-leading digital experts are committed to making a difference and represent a wide range of backgrounds and perspectives. We offer a challenging and exciting environment for career development, with a focus on training, growth and fostering an inclusive culture.

We are now looking for a Senior Analyst to join our Marketing & Reader Revenue (MRR) team. At the Guardian, analytics plays an important role in supporting strategic decisions through robust, high-quality analysis. The Senior Technical Analyst will be embedded within the department and focused on delivering practical, data-driven insights aligned to the Guardian’s priorities. The MRR team supports revenue and subscriptions growth through customer behaviour and marketing performance analysis.

The team’s primary objective is to enable MRR and the associated Product and Engineering teams to be audience centric, data driven, and to deliver meaningful, actionable insights in response to long term trends. You’ll support subscription and revenue growth by analysing marketing performance, customer behaviour and retention strategies.

About the Role

1. Develop and enhance analytics workflows a...

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