The Retail Marketing Executive supports the delivery of retail marketing activity across the UK, ROI and EU store estate. Working at pace in a fast-moving retail environment, this role supports the execution of consumer-relevant campaigns that drive footfall, conversion, brand sentiment and ATV across all store formats.
With strong attention to detail and a proactive, agile mindset, the Retail Marketing Executive helps ensure campaigns are delivered accurately, on time and in line with trading priorities. The role requires a hands-on, retail-savvy approach, the ability to adapt quickly to changing trade needs, and close collaboration with cross-functional teams to support effective in-store communication across POS and in-store screens.
Responsibilities:
· Support the Retail Marketing Manager to deliver tactical marketing strategies across the UK, ROI and EU
· Monitor and review marketing promotional activity, providing analysis and learnings.
· Working to a CPA, keeping this updated throughout the campaign progress and keeping the Retail Marketing Manager updated
· Reach out to teams to input campaign learnings, & work closely and cross-functionally with the Retail team to assess any performance issues and develop the tactical Retail Marketing solutions that might be needed to address these
· Supports the briefing and roll out of campaigns
· Reviewing assets for brand consistency, proofreading and giving feedback where necessary
· Work closely with our external print company to ensure all retail marketing campaigns are delivered on time and to deadline, supporting smooth end-to-end execution
· Review and support with sign-off distribution lists, comp sheets & print specifications with strong attention to detail, ensuring accuracy across all store formats & territories
· Work cross-channel with Visual Merchandising (VM) to ensure aligned, consistent execution of campaigns across POS, windows and in-store environments
· Write, compile and coordinate clear, concise campaign communications for VM to distribute to stores, ensuring guidance is easy to follow and supports effective in-store implementation
· Liaise with EU territory teams to source translations, ensuring all local language content is accurate, approved and consistently rolled out across all relevant touchpoints
· Own football in-store customization content, including maintaining and updating content sheets ahead of transfer windows and new seasons, working with Merch teams to source shirts to shoot, and coordinating with our external agency to ensure assets are supplied and upload to screens on time.
· Co-own JD STATUS activity, collaborating with cross-functional teams to gather requirements and brief POS and in-store screen content across campaigns and key trading moments
· Briefing of multi-channel, creative and studio teams for POS, Social, CRM, Online and Paid media requirements.
Role Objectives and KPI’s:
Objectives to be tailored based on annual strategy, business performance and personal development plans.
KPIs include:
· Cross-department working relationships
· Researching and briefing of projects.
· Execution of a campaign; on time and on budget
Competencies and behaviours:
Working with People
Relating and Networking
Presenting and Communicating
Information
Applying Expertise and Technology
Analysing
Creating and Innovating
Coping with Pressures and
Setbacks
Achieving Personal Work Goals
and Objectives
Skills and Experience:
· Great interpersonal, networking and negotiating skills.
· Demonstrates initiative and can-do attitude to solving problems.
· Works well in fast-paced environment.
· Understanding of Retail KPIs.
· Ability to travel to retail stores
· Previous Retail Marketing experience.
· Strong attention to detail, ensuring accuracy and consistency across all retail marketing materials and store execution.
· Ability to respond quickly and work with agility, adapting plans at pace to meet changing trade and retail needs.
· Retail-savvy, with a strong understanding of store environments and the realities of trading.
· Ability to think strategically while delivering tactically, understanding how day-to-day activity ladders up to wider business objectives.
· Self-starter with a proactive mindset, comfortable taking ownership of tasks and driving them through to completion.