Overview
We are recruiting a Social Media Senior Press Officer to be part of our high-performing press team. This role focuses primarily on operational social media delivery as an embedded member of the Press Office, with organic capability building through daily collaboration and informal knowledge sharing.
As part of the Press Office, you will be responding to breaking news stories and planning media activity across broadcast, print, online and social. You will need to be comfortable working in a fast-paced environment, engaging with journalists and reacting quickly and confidently to developing issues and breaking news.
You will need excellent news judgement, the ability to think strategically, strong interpersonal skills and an aptitude for digesting complex information quickly which you can explain in plain English. Ideally, you will have a good understanding of the political landscape, Whitehall operations, parliamentary procedure, devolution and propriety.
Responsibilities
Core Press Office Work (80%)
* Respond immediately to breaking news across all social media platforms
* Create compelling, accessible social media content that explains complex government policies
* Monitor social media channels for emerging issues and public sentiment
* Develop proactive communications plans across social media channels for key announcements and Ministerial events, targeting key audiences with impactful content where they are, supporting the Department’s strategic priorities
* Support press officers with social media elements of media responses
* Participate in press office planning meetings and briefing preparation
* Engage with journalists and stakeholders through social media channels
* Maintain departmental social media accounts and ensure consistent messaging
* Participate in out-of-hours duty rota covering evenings and weekends (with allowance)
Capability Building (20%)
* Share social media expertise informally through team meetings and daily collaboration
* Provide coaching to colleagues on social media best practices during live situations
* Develop simple templates and guidance for common social media scenarios
* Create practical guidance documents and style guides for team use
* Liaise with GCS Digital team for formal training opportunities and resources
* Mentor colleagues organically through collaborative working on social media responses
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