Role:
Our client is seeking a highly motivated marketeer to take on the position of Product Manager responsible for an assigned portfolio of leading prescription medicines. The role manages all aspects of marketing of the product portfolio with a focus on commercial launch excellence of pipeline products. The Product Manager will drive and implement the direction and growth of the portfolio by ensuring all key performance indicators are met, including a commercial focus on sales and profit objectives, through the implementation and monitoring of the marketing plan and product pipeline launches.
Key Responsibilities:
* Seen as the product champion that manages all aspects of the product lifecycle, from defining the product roadmap, pre-launch, launch and post launch activities, demonstrating commercial launch excellence.
* Launches products successfully, utilising Microsoft Project, the commercial launch excellence dashboard, and liaising with sales, business development, regulatory and PMO.
* Prepares, implements and monitors the product marketing plan, including the setting of marketing and sales KPI’s to deliver the agreed sales targets.
* Tracks commercial product performance utilising Power BI apps and product launch tracker.
* Manage all elements of the marketing mix to maximise performance in the market; including product proposition, packaging and livery, promotion, events, materials, digital/print/social media.
* Develops and implements compelling marketing campaigns and messages that resonates with target HCP’s.
* Develops strong and relevant product value propositions and budget impact models where required, to effectively deliver the marketing strategy to enable market access, interest and formulary pull through.
* Manages and maintains product/therapy area-based content on the Company website and App, monitoring digital analytics and ensuring the Company digital marketing assets are functional.
* Collaborates with the sales team to provide marketing support materials and provides product training for the sales team as required.
* Engages with internal and senior stakeholders within the business to provide insights and support to ensure understanding and buy-in for assigned products.
* Manages relationships with external agencies including creative, media and PR, for timely and compliant creation of marketing and communications materials.
* Ensures compliant development and approval of all materials, in line with ABPI and GDPR requirements, via collaborative relationships with regulatory, PVG and medical.
* Undertakes and gathers ongoing market research and customer insights to develop a comprehensive understanding of the therapy area to tailor the strategic approach. This includes understanding customer needs and journeys, monitoring market trends and competitors’ offerings to identify opportunities.
* Handles customer feedback and addresses issues effectively, by working closely with PVG regulatory and medical.
* Manages specific projects that help promote the overall portfolio to HCP’s and patients impacted by dysphagia and swallowing difficulties.
* Acknowledges responsibility to ensure an effective Quality Management System to achieve Quality Objectives, including product specifications and change orders related to the Company Portfolio.
* Undertakes such other reasonable duties as may be required from time to time to support the department and business activities.
Skills & Experience Required:
* Degree (or equivalent) in Marketing, Business or Life Science.
* Experience in a similar role, in the pharmaceutical industry
* Experience of product launches – including pre and post launch activity.
* Previous experience implementing an omni-channel approach into campaigns which maximized the reach and impact of activities. Within this experience using multiple platforms and channels (including website, CRM, social media, third party platforms for promotion and education).
* Excellent written and verbal communicator with great presentation skills
* Confident, articulate and persuasive
* Strong commercial and strategic thinker
* Methodical and analytical approach to problem-solving
* Good research skills with the ability to identify and seek needed information
* Great interpersonal abilities and able to build collaborative relationships and influence stakeholders
* Self-starter who is eager to learn and develop.