Job Details
Community Manager
FRESCOBOL CARIOCA honours the Brazilian beach sport, frescobol, born in 1945 on Rio de Janeiro’s Copacabana beach. Echoing the spirit of its origin, the brand brings together signature handcrafted bats and hand-drawn prints to create ready-to-wear, swimwear and accessories that honour Rio’s vibrant beach-to-city lifestyle.
Inspired by Rio de Janeiro, we believe summer is more than a season, summering is a mindset. A balance of sea & city, leisure & spontaneity, unhurried experiences - a serene game of frescobol with no mandated beginning or end. It’s not a place or a plan, but a way of being, lived and quietly passed on.
About The Role
Acting as the connective force between brand, community and cultural influence, this role transforms our brand narrative into real-world momentum through meaningful relationships and high-impact advocacy, driving visibility, desirability and loyalty through press, creators, cultural connectors and VIP channels. This is a hands-on, executional role responsible for delivering excellence across all community touchpoints.
Key Responsibilities
Community Management
* Manage and grow relationships across our key opinion leader network.
* Own all day-to-day community interaction across channels: WhatsApp, Instagram, PR inbox and inbound enquiries.
* Launch and run our WhatsApp community: weekly content, early product previews, priority customer support, founder updates, exclusive access moments.
* Support personalised communication to top customers to deepen loyalty and retention.
* Coordinate VIP perks and invites to showroom, activations or cultural events.
Organic & Paid Partnerships
* Lead our organic and paid gifting workflow from outreach to delivery.
* Build targeted gifting lists across cultural networks, visibility KOLs, stylists and press.
* Track all gifted product, captured content, impact and ROI indicators.
* Brief & manage paid creators during key storytelling moments.
* Coordinate content approvals, posting timelines and campaign deliverables.
* Maintain strong relationships with tastemakers and storytellers.
Campaign Coordination
* Build and manage relationships with press, editors, stylists, talent managers and PR gatekeepers.
* Drive opportunities for brand coverage, product placement, stylist pulls and VIP celebrity dressing.
* Maintain PR calendars, press lists, and coverage trackers.
* Coordinate editor gifting and strategic seedings.
* Oversee press requests, samples, and product loans, maintaining an organised and efficient process.
Requirements
* Minimum 5 years experience in PR, community management, influencer marketing and / or advocacy roles.
* Strong network or ability to build networks across KOLs, press, stylists and cultural circles.
* Exceptional communicator: personable, responsive, tactful and relationship-driven.
* Highly organised with strong operational follow-through.
* Comfortable managing multiple moving pieces across gifting, PR, and community channels.
* Strong understanding of social, cultural and creator ecosystems. Experience running or moderating communities (WhatsApp, Discord, private IG) is a major plus.
What Success Looks Like
* A thriving WhatsApp community with consistent weekly engagement
* High-quality organic gifting output during each seasonal moment
* Strong presence across press, stylists and cultural networks
* Effective paid KOL storytelling around brand narratives and collaborations
* A warm, active community and strong ecosystem of advocates
Working with FRESCOBOL CARIOCA
* Be part of a small but ambitious team where your contributions have direct impact
* Flexible working from home policy
* Flexible working from abroad policy
* Annual discretionary bonus
* Annual product allowance
* Generous staff discount
* Cycle to work scheme
* Summer hours