Description
:
Essential Responsibilities:
1. Develop and lead performance marketing strategies to achieve business growth and revenue targets
2. Oversee the planning and execution of digital campaigns across paid search, social, display, and other performance channels
3. Define and monitor key performance metrics, ensuring optimization for ROI and efficiency
4. Collaborate with cross-functional teams to align performance marketing efforts with broader business goals
5. Manage budgets, allocate resources effectively, and identify opportunities to improve cost efficiency
6. Drive innovation by testing new channels, tools, and approaches to enhance campaign performance
7. Build relationships with external agencies and vendors to ensure high-quality execution and alignment
8. Lead and mentor the performance marketing team to drive high-impact results and professional growth
Minimum Qualifications:
9. 10+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
Additional Responsibilities & Preferred Qualifications:
Director, CRM Lifecycle & Paid Media — UK
About the Role
PayPal is looking for a Director-level marketing leader to drive customer growth in the UK by owning and scaling our CRM lifecycle marketing and paid media strategy. This role will lead end-to-end planning and execution across acquisition, onboarding, habituation, cross-sell, retention, and winback—working cross-functionally to turn customer insights into measurable business impact.
You will shape how we grow and retain customers in the UK by building an integrated lifecycle and media engine that improves acquisition quality, engagement, retention, and long-term customer value.
What You’ll Do
Own the UK lifecycle marketing strategy across the full customer journey: acquisition → onboarding → habit formation → cross-sell → retention → winback
10. Build and optimize CRM lifecycle programs across channels (e.g., email, push, in-app, landing experiences; and where applicable, other direct channels)
Lead paid media strategy and execution in the UK across key performance and growth channels (e.g., search, paid social, display/video, affiliates), aligned to lifecycle objectives—not siloed channel KPIs
11. Lead integrated planning for Tier 1 moments (seasonal peaks and priority campaigns), ensuring CRM and paid media work together with clear messaging, audiences, and measurement
12. Partner with Analytics to define and track the right KPIs (activation, repeat usage, retention, LTV, ROI), and run a strong test-and-learn agenda (incrementality, holdouts, experimentation)
13. Develop segmentation and trigger strategies driven by behavior (e.g., drop-off, friction signals, key site/app behaviors) to intervene earlier and more effectively
14. Manage budgets and performance, identify efficiency opportunities, and improve ROI through continuous optimization
15. Lead agency and vendor partners to ensure high-quality execution and strong performance accountability
16. Collaborate closely with Product, Partnerships, Analytics, Creative, and Legal/Privacy teams to ensure compliant, high-impact growth programs
What Success Looks Like
17. A clear, integrated UK lifecycle + paid media growth plan with measurable targets
18. Expanded lifecycle journey coverage and improved customer engagement and retention
19. Higher-quality acquisition and stronger downstream value (repeat usage, product adoption, lifetime value)
20. Strong execution and measurement of Tier 1 moments, with clear learnings and impact
What We’re Looking For
10+ years of marketing experience with deep expertise in CRM/lifecycle marketing and paid media/performance marketing
Proven track record building lifecycle programs that drive measurable improvements in activation, retention, repeat behavior, and customer value
Strong experience planning and optimizing paid media across major channels with clear ROI accountability
Analytical fluency and comfort partnering with BI/Analytics teams on measurement, experimentation, and performance diagnostics
Ability to lead cross-functional programs, influence senior stakeholders, and operate with strong planning and execution discipline
21. Experience working in a privacy-first environment;
22. English required
Why PayPal
At PayPal, you’ll help shape how millions of customers discover, adopt, and reuse products they rely on—while building scalable, measurable growth systems in one of our most important markets.
Subsidiary:
PayPal
Travel Percent:
0
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For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.
Our Benefits:
At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.
Who We Are:
to learn more about our culture and community.
Commitment to Diversity and Inclusion
PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at .
Belonging at PayPal:
Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.
Any general requests for consideration of your skills, please .
We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.