Our client is an established technology business and industry leader in RF systems — serving customers across satcom, broadcast, defence and telecoms markets worldwide. Following strong, consistent growth (revenues up over 70% in two years), they are creating a new Sales Director role to own global commercial performance and shape the next chapter of their international expansion.
The Opportunity
* Lead a distributed BDM team across UK/EMEA, APAC and the US — coaching, setting direction and driving consistent commercial rhythm
* Own revenue, gross profit and margin performance for the RF Communications and Test product lines globally
* Build commercial capability in the US, the largest growth market (~$6m and rising)
* Redesign and strengthen the global channel and VAR partner network
* Embed Salesforce as a live management tool, improving forecasting and pipeline discipline
* Collaborate cross-divisionally on system-level opportunities within a broader technology group
* Travel to key customers and trade shows — this is a visible, field-engaged role (4–5 shows/year)
What we're looking for
* 10+ years in technical B2B sales, ideally in defence, aerospace, telecoms, RF, photonics, test & measurement or adjacent high-technology sectors
* Experience selling complex products to engineering-led customers — you build credibility through curiosity, not bluster
* People leadership experience — you can coach, challenge and develop a small international team
* Commercial confidence: margin awareness, pricing discipline, forecasting fluency
* Comfort operating in an SME environment — autonomous, hands-on, no large corporate infrastructure
* Direct RF over fibre experience is a bonus, not a requirement
What success looks like
* You build credibility with engineering customers within 3–6 months
* The sales team has clear direction, accountability and rhythm
* Partners perform as genuine extensions of the sales team, not loose resellers
* US market growth accelerates; channel coverage in Europe and APAC improves
* You're present, engaged and driving deals — not just reporting on them
Package
* Competitive salary with genuine scope for growth as the role develops
* Bonus scheme · Company car or car allowance
* Share Incentive Plan · Pension · 4x life assurance
* 25 days holiday + bank holidays, with buy/sell option
* Employee Assistance Programme, wellbeing app, cycle-to-work scheme
How to apply
This role is being managed exclusively by Banner Lane. For a confidential conversation, please contact Stephen Start, Director: sstart@bannerlane.com · +44 (0) 1242 907 770