Location: UK (Hybrid - Birmingham / London base with travel as required)
Contract Type: Full-time, Permanent
The Medinet Group is a leading independent healthcare provider operating across the UK and Ireland, with over 20 years' experience supporting the NHS and delivering high-quality elective care services. Having partnered with more than 100 NHS Trusts and treated over 2 million patients, we have built a reputation for clinical excellence, operational agility and trusted delivery. We provide acute clinical support within NHS Trusts, expand access through community-based outpatient services and modular facilities, and deliver innovative virtual mental health assessment services. As part of our next phase of growth, we are scaling our direct-to-patient (B2C) capability and expanding into private healthcare markets across the UK and Ireland - creating new opportunities to strengthen brand presence, improve patient access and accelerate commercial growth. Our ambition is bold: to treat 1 million patients annually by providing faster access to care. To achieve this, we are investing in digital innovation, data‑led decision making and strengthened commercial capability across the Group.
Role Overview
We are seeking a commercially astute and strategically driven Senior Marketing Manager to lead the development and execution of integrated marketing strategy across our growing contract portfolio. This is a high‑impact corporate role responsible for shaping and delivering data‑led digital campaigns across both B2B and B2C audiences, supporting NHS partnerships while building and scaling our direct‑to‑patient and private healthcare presence across the UK and Ireland. Reporting into senior leadership, the role will play a critical part in strengthening brand positioning, driving measurable commercial growth and embedding a performance‑focused marketing function aligned to operational delivery and long‑term strategic ambition.
Key Responsibilities
Marketing Strategy & Commercial Alignment
* Develop and deliver a comprehensive marketing strategy aligned to corporate growth objectives.
* Translate commercial priorities into targeted B2B (NHS, commissioners, partners) and B2C (direct‑to‑patient and private healthcare) campaigns.
* Act as a strategic partner to senior leadership, providing insight, reporting and performance recommendations.
* Identify opportunities for service‑line growth, market expansion and brand differentiation.
Digital Performance & Growth
* Drive measurable growth across digital channels, optimising website performance, paid media and CRM activity to increase high‑quality enquiries and conversions.
* Build and scale B2C acquisition campaigns to support private healthcare and direct‑to‑patient growth.
* Deliver high‑impact B2B marketing initiatives aligned to contract portfolios and NHS partnerships.
* Embed a culture of continuous improvement through structured testing and optimisation to maximise conversion rates and user experience.
* Own and optimise marketing budgets with clear ROI accountability, reducing cost‑per‑acquisition while scaling performance.
Brand & Market Positioning
* Strengthen The Medinet Group brand across corporate, NHS and consumer audiences.
* Develop compelling value propositions tailored to both commissioning stakeholders and patient audiences.
* Lead the development of campaign assets, thought leadership, case studies and service collateral.
* Support service launches, contract mobilisations and private market expansion activity.
* Ensure brand consistency and regulatory compliance across all communications.
Data, Insight & Reporting
* Develop clear marketing performance dashboards aligned to commercial KPIs.
* Translate data into actionable insight to inform strategic decisions.
* Provide structured reporting into leadership reviews and planning cycles.
* Support commercial forecasting through marketing analytics and pipeline visibility.
Stakeholder & Agency Leadership
* Lead relationships with external digital agencies, media partners and creative suppliers.
* Define KPIs, governance frameworks and delivery standards.
* Work cross‑functionally with operations, finance and clinical leadership to ensure marketing aligns with service capacity and mobilisation timelines.
* Provide leadership and structure as the marketing function evolves and scales.
Person Specification
Essential
* Significant experience in a Senior Marketing Manager or equivalent strategic marketing leadership role.
* Proven success delivering high‑performance digital marketing campaigns with measurable ROI.
* Experience operating across both B2B and B2C marketing environments.
* Demonstrable experience building or scaling B2C capability within an established organisation.
* Strong expertise in digital performance marketing, CRM and marketing automation.
* Commercially astute with experience managing and optimising substantial marketing budgets.
* Advanced analytical capability with the ability to translate insight into growth strategy.
* Strong stakeholder engagement and influencing skills at senior level.
Desirable
* Experience within healthcare or other regulated sectors.
* CIM qualification or equivalent professional accreditation.
* Experience supporting service launches or private healthcare growth.
* Understanding of NHS stakeholder environments.
What We Offer
* Hybrid working model (up to 2 days remote following probation).
* 25 days annual leave plus bank holidays.
* Company pension scheme.
* Employee Assistance Programme (EAP).
* Cycle to Work scheme and additional employee benefits.
* The opportunity to shape and scale marketing within a growing, purpose‑driven healthcare organisation.
Why Join Us?
This is a rare opportunity to build and scale a high‑impact marketing function at a pivotal stage of organisational growth. You will play a central role in expanding our B2C capability, strengthening our private healthcare presence, and driving measurable commercial performance - while contributing to meaningful improvements in patient access to care across the UK and Ireland.
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