Why You Should Apply Broaden your experience: If you're a marketing all-rounder who wants more variety, more responsibility and a real say in how a business grows, this could be the move you've been waiting for. Make a visible impact: You'll work directly with senior leadership and the wider commercial team. Your ideas won't get lost in layers of management - you'll see them shape how the business positions its products and wins customers. A growing British manufacturer: Following investment, a strengthened leadership team and an ambitious growth plan, the business is entering an exciting new phase. You'll help drive that growth. Get ahead with AI: You'll have the freedom to use AI tools to work smarter and sharpen your marketing. If you're already curious about it - or keen to learn - you'll be in the right place. Lead and grow: You'll have a Marketing Officer reporting to you who already leads much of the content, creative and campaign delivery. You'll provide direction, coaching and commercial focus, growing your own leadership experience along the way. Salary & Benefits Competitive depending on experienceWhat you'll do as the Commercial Marketing Manager: Shape the commercial marketing: You'll support the development and execution of the marketing strategy, help build category plans, and craft product propositions and customer-focused messaging. You'll also feed in market, customer and competitor insight to support commercial decisions. Lead product launches: You'll own the marketing launch of new products and range extensions - building launch plans, sales tools, training materials and customer communications, working closely with product development and sales to make each launch land. Drive customer and channel activation: You'll develop campaigns and tools that generate demand, help customers sell products more effectively, and support presentations, exhibitions, and events. Own the digital presence: You'll take ownership of the website and online customer journey - maintaining content, product pages and technical documentation, managing SEO, supporting PPC, and using analytics to improve performance and lead generation. You'll also manage external partners on larger website projects. Support and grow the team: You'll provide direction and coaching to the Marketing Officer, set clear priorities, and build strong relationships across sales, operations and product development.What you need to apply Generalist, all-rounder marketing experience (ideally gained within manufacturing), comfortable across the full marketing mix rather than one narrow specialism Experience with SEO, product launches and print advertising Good knowledge of AI tools, or a genuine willingness to learn, plus the ability to motivate and lead a teamNext steps If you're looking for your next generalist marketing management opportunity and the opportunity to use AI to drive a marketing strategy, then please apply If you click 'Apply', we may contact you via email, phone & text message regarding this job, other jobs (current and future), and related recruitment services. You can OPT OUT at any time; full details are in our Privacy Policy at (url removed) or find the policy in the Sigma website footer. Location & postcode of advert are approximate. If you don't hear from us within 14 days of application, you have not been shortlisted. We use AI to triage applications