CRM Marketing Executive – Salary £30k – Permanent – Chester
An exciting opportunity to join a fast-paced marketing team as a CRM Marketing Executive, where you'll play a key role in optimising CRM communications to drive online transactions.
Reporting into the CRM Manager..
Responsibilities:
* Manage end-to-end email campaign delivery: build, test, schedule, deploy, and monitor.
* Focus on Trade, cross-sell, and upsell communications.
* Collaborate with internal stakeholders and creative teams to source campaign assets.
* Share campaign performance insights across marketing and commercial teams.
* Work closely with UX/design teams to enhance content engagement.
* Apply CRM best practices including dynamic content, A/B testing, and performance metrics.
* Leverage ecommerce knowledge to support campaign effectiveness.
Skills & Experience:
* Must have some experience working in Marketing Executive role, looking to focus on CRM
* Knowledge of CRM communications (email/SMS/Push) - desirable
* Some understanding of A/B testing and campaign execution
* Familiarity with marketing automation platforms (Salesforce Marketing Cloud preferred).
* Proficient in Google Analytics and Excel.
* B2C / Retail sector experience beneficial but not essential.
* Commercially minded, results-driven, and comfortable in a fast-paced environment.
* CRM cross-sell/upsell techniques - preferred
* Knowledge of Campaign implementation, Marketing automation tools, Salesforce ExactTarget/Marketing Cloud, Google Analytics
Benefits:
* Salary £30k
* 25 days holiday + bank holidays
* Pension scheme
* Onsite parking
* Plus other company benefits