Social Media volunteer to promote, develop and maintain our online presence in order to maximise our impact, to promote ourselves as widely as possible and help build our community.
What difference will you make?
As a charity, we need to create appealing campaigns for people to donate money but also to convey our message to a wider audience and stakeholders. Having someone with these skills means we can achieve our commitment to help people start a family.
What are we looking for?
Social media management / strategy experience An understanding of different types of marketing and communications media, including electronic and social media To be able to communicate effectively, be articulate, with strong writing skills and the ability to feedback accurately If someone has first hand fertility experience as a patient or friend/family member this would be helpful in understanding our audience. Ability to transform small snippets of information into interesting and engaging stories suitable for Twitter, Facebook, Instagram etc.
What will you be doing?
Help create and maintain a social media plan Use social media to promote the activities and achievements of The Fertility Foundation Keeping our social media channels updated on a frequent basis Encouraging others to comment on our posts and share them with others Ensure that communication reaches a wide range of UK and international stakeholders and diverse audience Develop and manage content for our website and social media, such as Twitter, Instagram, Pinterest, Facebook & YouTube Select relevant channels to reach our diverse audiences Track the effectiveness of our social media work and recommend ways forward. Test content and review its impact. Keeping up to date with The Fertility Foundation events and news, and choosing what to promote through our social media feeds Develop publicity materials and communication techniques Attend our events if convenient with a view to writing articles about them on our blog