Counter Lead Description
The Counter Lead is responsible for supporting their Brand in driving sales turnover and market share through consistently remaining consumer focused.
They are accountable for achieving this by
* Reflecting a credible and professional Brand image to all internal and external consumers at all times
* Maximising sales through selling, providing excellent service and retail standards
* Contributing to efficiencies through adhering to store/Brand/Company procedures and guidelines
* Understanding daily/weekly targets
* Ensuring personal awareness of all additional sales avenues such as eventing, Omni and digital channels
* Keeping up to date with competitor activities and missed opportunities
* Effectively using social media, leveraging opportunities to drive the business, protect and enhance the Brand image
* Delivering the Brand Strategy, ensuring the delivery of an effective local plan
* Planning and implementing local marketing and events initiatives aligned to Retailer activity
* Delivering excellence in execution of service by ensuring measures are in place to continually and visibly improve service levels, creating a zero consumer complaints mindset and a surprise and delight culture
* Being an Ambassador for the Brand – leading the way to ensure Brand values are represented and brought to life
* Ensuring all refunds and complaints are managed in line with Company guidelines and to a mutually satisfactory conclusion, consulting with the Area Manager where appropriate
* Using digital tools to ensure knowledge is kept up to date
* Delivering a consumer recruitment and retention strategy to grow a loyal consumer base
* Developing up‑to‑date knowledge of product to ensure we deliver an industry‑leading experience and that the product meets the consumer’s needs
* Planning to ensure the delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing)
* Reviewing retail standards on a daily basis ensuring they are maintained to the required standard
* Ensuring deliveries, stock movements and associated administration are completed within agreed Company timeframes
* Ensuring that all auditable processes and administration are actioned to Company guidelines and taking corrective action in highlighted areas of risk
* Ensuring all information requests are fulfilled accurately within set deadlines
* Minimising stock loss by ensuring all Company Security Policies and Procedures are implemented correctly and followed
* Creating and maintaining a safe working environment for consumers by ensuring Company and Retailer Policies and Procedures are adhered to
* Ensuring all health & safety responsibilities and all areas of operational activity achieve a minimum overall grading of ‘Acceptable’ during audits
Commerciality
* Managing daily replenishment, taking appropriate action where necessary
* Maximising sales performance by utilising all commercial reports before making commercial decisions
* Planning and delivering the visual merchandising layout, ensuring it is completed to guidelines and within agreed timescales
* Identifying stock package issues and taking corrective action, informing the Area Manager when out of direct control
* Effectively managing all promotions and discounts, ensuring they are actioned in line with Company guidelines
* Identifying trends and making suggestions to enhance product performance
Qualifications
* Experience in a fast‑paced retail and/or consumer‑facing environment
* Ability to drive self‑development
* Commercial understanding and awareness of industry
* Effective communication, organisation and prioritisation skills
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