Overview
Directly reporting to the Marketing Director, the purpose of this role is to lead and scale the organisation’s retention and acquisition strategy across paid digital channels, organic search and CRM activity.
The Company
We are currently the UK’s largest online car buying service and have helped over 4 million customers to sell their car since 2006. The successful candidate will join a friendly team in a busy and professional environment and will have the opportunity to get involved in a key area of a very successful business.
The Role
Your Day-to-day Duties Will Involve
* Develop and execute integrated strategies across paid digital and CRM (email/SMS) to meet acquisition and retention targets.
* Own and optimise the digital channel mix, paid search, display, social, affiliates and SEO.
* Lead, mentor and manage high‑performing teams across both performance marketing and CRM functions, fostering innovation and best practice sharing.
* Oversee lifecycle marketing, segmentation, personalisation, and loyalty strategies to drive customer engagement and revenue.
* Allocate and manage multi‑million‑pound budgets for both paid media and CRM; maximising ROAS and customer value.
* Align performance marketing and CRM activity, especially around key business periods.
* Analyse channel and campaign data to optimise acquisition, retention, engagement, and overall business impact.
* Collaborate cross‑functionally with pricing, analytics, finance and customer experience to ensure cohesive marketing execution.
* Lead CRM platform optimisation and migration projects as needed, ensuring effective data management and automated communications.
* Present insights, recommendations, and strategic reports to senior leadership; act as a champion for data‑driven, customer‑centric marketing.
The Ideal Candidate
* Highly computer literate with advanced knowledge of the Microsoft Office suite, particularly Excel.
* A minimum of 3 years’ experience working in a similar role is essential.
* Expertise in paid digital channels, CRM systems and lifecycle marketing.
* Data‑driven approach with strong analytical, reporting and budget management skills.
* Experience with segmentation, personalisation, automation and customer journey mapping within CRM.
* Outstanding leadership, people management and cross‑functional collaboration skills.
* Excellent communication and project management abilities.
* Proficient user of analytical tools such as Google Analytics.
* University degree (or equivalent) preferable.
About You
We are looking for enthusiastic, passionate, honest, service‑driven individuals to join our team. Don’t worry if you don’t know anything about cars – we will teach you everything you need to know and so much more.
Extra Benefits
* Discounted Gym Membership
* Team social events budget available to all!
* Monthly & Annual Bonuses, Incentives & Rewards
* Buy More Holiday Scheme + Accrue Extra for Length of Service!
* Healthcare Cash Plan
* Cycle to Work scheme
* Pension Scheme
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