CRM Manager (App-Based) (Hybrid)
Location: Midlands (Hybrid)
Salary: £40,000 - £45,000 (DOE) + Benefits
Benefits: Pension, Private Medical & Dental, Free Parking
About the Role
We're looking for a strategic and technically strong CRM Manager (App-Based) to take ownership of the end-to-end customer journey within a mobile-first environment. This role requires hands-on experience with app-based CRM and lifecycle marketing - this is essential.
You'll be responsible for shaping and optimising the full customer lifecycle within the app, from acquisition and onboarding through to engagement and long-term retention. Using behavioural data, you'll deliver highly personalised, automated experiences across push, in-app messaging, and email.
This is a great opportunity for someone who thrives on using data to drive engagement, improve retention, and deliver measurable ROI.
Key Responsibilities
1. Develop and execute a high-performing, app-focused CRM strategy aligned to business goals
2. Build and optimise automated lifecycle campaigns across app channels (push, in-app, email)
3. Own the in-app customer journey, improving onboarding, engagement, and retention flows
4. Segment audiences using behavioural and transactional app data to deliver highly personalised communica...