CRM & Email Marketing Manager Department: Marketing Contract Type : Permanent/Full Time Hours : 37.5 hours per week with hybrid working Reporting to: Group Head of Marketing and Recruitment Location: Ideally Manchester (remote will be considered for the right candidate) Salary : Up to £50,000 per annum Access Education Group Ready to lead smarter communications and make a real impact on the student journey? We’re looking for a strategic and results-focused CRM & Email Marketing Manager to take ownership of our HubSpot CRM and email marketing across the Access Education Group. If you’re passionate about data-driven marketing, email strategy, and lifecycle optimisation, we want to hear from you. About Us Access Education Group is the UK’s largest independent training provider for 16–18s in the creative industries, which boasts 32 campuses nationwide with over 5,000 students & apprentices across ACC, dBs Institute (Higher Education) & Access Sport. Backed by private equity and growing fast, we deliver Further Education, Higher Education, and Apprenticeships to over 5,000 learners annually. From Esports to Music, Games to Health & Fitness—we’re empowering the next generation of creators and innovators. What do we offer? Generous Holiday Allocation Wellbeing Benefits: Health Cash Plan, Doctorline GP Service, Employee Assistance Programme, Access to Counselling and Cycle to Work Staff Discounts & Benefits: access to Accolade, our benefits platform, which offers discounts at over 800 retailers! Paid Leave: Enhanced Maternity, Paternity and Sick pay. What You’ll Do Email Marketing & Campaign Strategy Plan and deliver email campaigns that nurture prospects from enquiry through to enrolment. Develop strategic campaign calendars aligned with key student milestones. Use A/B testing, segmentation, and performance data to continuously improve campaign outcomes. CRM Ownership & Optimisation Lead the management and development of our HubSpot CRM to support marketing, admissions, and recruitment. Maintain data integrity and implement best practices across the organisation. Support cross-team efforts by optimising workflows, automation, and integrations. Data-Driven Insight Analyse CRM and campaign performance, identifying key trends and improvement opportunities. Produce actionable insights and regular reports for senior stakeholders. Collaborate with data and systems teams to refine dashboards and reporting tools. Cross-Functional Collaboration Act as a strategic partner to Marketing, Admissions, Outreach, and Business Development teams. Provide training, guidance, and support on HubSpot usage and campaign best practices. Engage with external vendors as needed to support CRM improvements. What You Bring Proven experience managing HubSpot CRM in a fast-paced environment. Strong background in email marketing, segmentation, and marketing automation. Skilled in data analysis with tools like Google Analytics, Looker Studio, or Power BI. Excellent communication, organisation, and project management abilities. A positive, proactive mindset with strong attention to detail and a collaborative approach. Experience in the education or creative sector. Knowledge of GDPR and data privacy practices. Familiarity with customer journey mapping, SQL, or BI platforms. Why Join Us? Be part of an ambitious and innovative group shaping the future of creative education. Enjoy flexibility, autonomy, and the chance to make a measurable impact. Collaborate with a passionate and forward-thinking team where your ideas matter. A full job description and person specification is available for download alongside our full benefits booklet. Access Creative College is committed to safeguarding and promoting the welfare of young people and adults, and we expect all staff and volunteers to share this commitment. The post is subject to basic Disclosure & Barring Service (DBS) clearance We are committed to promoting a culture of diversity and inclusivity for all our employees and potential employees. Diversity and open expression are fundamental to creativity. We believe in the diversity of thought, as that's what helps us help our learners. We therefore welcome applications from all backgrounds.