Company Description
Extramile Digital is an international B2B digital marketing agency committed to the growth and expansion of businesses. We deliver innovative, effective, and measurable digital marketing programs to make you visible, produce outstanding results, and provide a strong return on investment. Our dynamic and passionate team of experts use the latest web technologies to develop and deliver a variety of digital marketing solutions, including website design and development, SEO campaigns, PPC, email marketing, social media management, and marketing consultancy. We believe innovation comes from fostering a prosperous culture, creating a highly productive and creative team that shares a common goal of contributing to your business success through digital marketing.
Role Description
This is a full-time hybrid role located in Stone, with some work from home acceptable. As an SEO Account Manager, you will be responsible for:
* Conducting scoping, milestone and ad hoc meetings with clients, developers, designers and senior management to develop and maintain SMART return on investment objectives and improve clients' website profiles on search engines, with/for clients and the company.
* Deliver and report KPI performance for clients as per the agreed package schedule, either face-to-face, email or telephone and proactively drive activity and team objectives, with a focus on client retention.
* Support our SEO strategy and campaign execution across all major search engines, primarily Google.
* Drive SEO research, planning and execution across the key areas of technical, content and potential linking/outreach.
* Maintain strong relations with our internal teams, including Digital Marketing & Studio.
* Share responsibilities for promoting ongoing internal learning in the form of Digital Marketing training/peer-to-peer learning in areas that require improvement for oneself and others, in a positive way and provide guidance to and inspire the Digital Marketing team through mentoring and coaching.
* Deliver industry-leading insights, analysis & content strategies.
* Ensure that SEO best practices are implemented on current and new developments.
* Provide tracking, reporting and analysis of performance campaign data from SEO campaigns and strategies.
* On an ongoing basis, provide comprehensive keyword analysis, research and monitoring using tools such as SEMRush, Google Analytics, Search Console, Screaming Frog and more.
* Support the maintenance of our own website from an SEO technical standpoint.
* Liaise with relevant team members to ensure work is prioritised, completed and appropriately reported.
* Organise training sessions with team members across the business to educate and showcase the value that technical changes are having on performance.
* Reviewing the technical SEO activity of client competitors.
Delivery
* Proactively managing and building client relationships in line with client retention KPIs
* Setting SMART objectives with clients to achieve results through data-driven strategies, ensuring ROI is achieved for every client.
* Perform, mentor and advise on website launches, migrations, redirects and 3rd party applications (redirect strategies, content migration, crawl-budget optimisation) to support the digital marketing team and wider project(s) teams and clients.
* Carry out site audits for clients (content, technical, link profile) and make recommendations for optimising the site.
* Utilise a range of software and contribute to developing solutions that automate processes, generate insights, and solve problems for clients.
* Pre and post live technical audits.
* Expanded keyword research, content plans and mapping.
* Audits - UX/Backlink/Sitemap/URL Architecture.
* GA4 setup and configuration.
* On-page recommendations and implementation.
Delivery & Experience
* Desire to learn and acquire new skills in a rapidly changing digital climate.
* Excellent spoken and written communication skills.
* Confidence, tact and a persuasive manner.
* Good people skills and evidence of working with a range of colleagues and clients.
* A team player with the ability to build and maintain good rapport and relationships.
* A professional manner with good interpersonal skills.
* Active listening skills.
* Good organisational and time management skills.
* A proactive, analytical problem solver with a knowledge-led approach.
* Ability to work well under pressure, work independently and as part of a team.
* Ability to prioritise changing workload(s) and handle multiple tasks / multiple projects.
* Taking part and engaging in the creation and attendance of social events to encourage collaboration within the team
* Management of multiple client relationships.
* Understanding of HTML, CSS, PHP and CMSs (desirable).
* Experience of working in a Digital Agency (minimum 2 years experience)
* Experience and knowledge of multilingual SEO (desirable).
* Familiarity with WordPress, SEMRush, ScreamingFrog