* 6+ years in marketing, growth, or brand roles in high-growth tech (HealthTech or subscription B2C a plus).
* Strong data skills – campaign analytics, A/B testing, and marketing automation tools.
* Proven success in driving user acquisition, engagement, and conversion.
* Solid understanding of attribution, multi-channel campaign management, and experimentation design.
* Action-oriented operator who can clearly communicate insights to stakeholders.
What the job involves
* We are looking for a Head of Marketing to lead and scale brand, user acquisition, and engagement strategies. You will:
* Develop and execute marketing strategies across digital, social, and partnership channels.
* Set up marketing analytics and reporting, track key metrics (ROI, conversion, engagement), and provide actionable insights.
* Run experiments on campaigns, messaging, content, and incentives to optimise performance.
* Manage all marketing channels, including paid, organic, referral, and influencer partnerships.
* Build repeatable processes, playbooks, and campaign frameworks to scale initiatives across products and markets.
* Lead and mentor a small team of marketers, content creators, and analysts.
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