GTM Product Marketing Manager – Manchester (Hybrid) – circa £60‑70k plus bonus. My client is a fast‑growing financial software business targeting public and private sector customers (SME to large enterprise). They win the hearts of finance decision‑makers with seamless solutions.
This is an exciting new and pivotal role. You will lead launch, GTM, and proposition activities, working collaboratively with revenue operations and commercial functions, focusing on upsell and cross‑selling opportunities. You will be the commercial bridge between product, marketing and sales – turning product capabilities into compelling market storytelling, positioning, and sales enablement that wins further business. In addition, you will shape how our products are understood by the market, support go‑to‑market launches, and equip commercial teams with the tools and messaging they need to succeed. You will be part of a lean team where AI plays a critical role in working more efficiently, accelerating research, sharpening messaging, improving output, and finding smarter ways of working.
Responsibilities
* Develop and maintain messaging and positioning across ICPs, verticals and use cases
* Translate complex treasury and payments capabilities into clear, compelling value propositions
* Create and maintain sales enablement materials including pitch decks, battlecards, personas and objection handling guides
* Support sales teams with training on positioning, messaging and go‑to‑market plays
* Own competitive intelligence and market positioning frameworks
* Lead go‑to‑market execution and product launch activity in partnership with wider marketing teams
* Monitor market trends, customer needs and competitive movements to inform commercial strategy
Skills, Knowledge & Expertise
* 5+ years’ experience in Product Marketing, GTM or a related B2B SaaS role (fintech, payments or financial infrastructure is a bonus)
* Proven experience developing messaging and positioning strategies end‑to‑end
* Strong sales enablement experience, creating assets that drive commercial impact
* Experience working in a sales‑led, enterprise B2B environment with longer sales cycles
* Excellent written and verbal communication skills with the ability to tailor messaging to different audiences
* Analytical mindset with experience using market insights, win/loss analysis and pipeline data to inform strategy
* Experience using AI tools such as Claude or ChatGPT within a marketing or GTM environment
Rates depend on experience and client requirements.
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