THE ROLE
The CRM Executive will be a key part of the marketing team, creatively communicating with customers and testing new ideas that engage and ultimately drive revenue. The role offers the opportunity to be creative with both content and data – supporting, influencing and strengthening their customer contact strategies.
You will:
- Work with Buying & Merchandising, Digital, Retail and Marketing teams to ensure campaigns are prepared in good time and filled with engaging content
- Support and help shape exciting initiatives and projects including automated customer lifecycle programmes
- Manage the customer database and utilise features of their CRM platform to increase personalisation and send more relevant communications
- Propose new or creative testing initiatives with the aim of increasing customer engagement and driving sales
This role is based in North London, with hybrid working (3 days per week in the office)
YOU
The successful applicant for this CRM Executive role will be a competent and creative email marketer and skilled copywriter with experience of creating B2C communications, ideally within a retail business.
You will also:
- Have experience working with an email service provider (ESP) or customer data platform (CDP) – e.g. Ometria, Braze, Klaviyo
- Be results driven and be comfortable working to commercial targets
- Be comfortable using Excel and compiling accurate reporting
- Have the ability to manage a fast-paced and varied workload, prioritise effectively, remain calm under pressure, and have a great sense of humour!
NB: You must be eligible to work in the UK
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