Job Responsibilities
* Develop and manage the brand’s multi-platform media ecosystem, including but not limited to Xiaohongshu, Instagram, TikTok, WeChat and other emerging channels
* Coordinate with sales and clinical teams to gather authentic content materials, support video production/editing, schedule compliant publishing, and monitor engagement metrics
* Lead integrated marketing campaigns across both B2B and B2C channels, ensuring full compliance with HSA, MOH Healthcare Services Regulations and SCAP.
* Plan and execute marketing and branding initiatives, including professional presentation decks, event materials, campaign assets, and KOL / influencer collaborations
* Support the formulation and execution of data-driven marketing strategies, with focus on ROI measurement, audience insights, and brand positioning in the competitive Singapore medica laesthetics market
* Manage internal marketing communications, content planning, copy writing, and internal social media posting to align teams with brand voice and regulatory standards
Job Requirements
* Bachelor’s degree or above in Advertising, Marketing, Design, Business, or related disciplines
* Minimum 3–5 years of relevant experience in brand marketing in medical aesthetics, beauty, healthcare devices, or pharmaceutical industries. Brand-side or agency experience in Singapore/Asia market is highly advantageous
* Proven experience in event planning and execution; strong capabilities in multi-channel media operations and integrated marketing communications; familiarity with both traditional PR and digital/new media marketing strategies; strong project management and coordination skills
* Existing media, KOL or influencer network is an advantage
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