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General Manager – Fashion & E-commerce, south west london col-narrow-left
Client: The Hippie Shake
Location: south west london, United Kingdom
Job Category: Other
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EU work permit required: Yes
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Job Views: 6
Posted: 26.06.2025
Expiry Date: 10.08.2025
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Job Description: Location: Primarily remote, with occasional in-person days in London for planning, collaboration, or problem solving
Type: Full-Time
Salary: £60,000–£70,000 (depending on experience) + performance-based bonuses.
About The Hippie Shake
Founded in 2016, The Hippie Shake is a fashion brand creating heirloom-worthy pieces designed to be loved and worn forever. As a small, founder-led team with big ambitions and a growing global community, we’re entering an exciting new chapter — and looking for someone special to help us write it. With a baby joining our family this autumn and a brand to nurture and scale, we’re looking for a strategic, analytical and operationally minded General Manager to work closely with the founders and lead the day-to-day business – ensuring we can grow sustainably and creatively.
The Role
This is a broad, high-impact role that spans revenue growth, operational efficiency, and strategic execution. We're on the lookout for a hands-on leader who can take the reins on day-to-day operations while driving sustainable, data-backed growth across all areas of the brand.
You’ll work closely with us (Naomi & Ben – co-founders), guiding freelancers, agencies, and partners to bring capsule launches to life and keep everything flowing. You’ll be the kind of person who can spot what needs doing, take ownership, and make decisions with clarity and care — freeing us up to focus on vision, design, and the bigger picture. You’ll bring proven experience growing a fashion or e-commerce brand and know how to connect the dots between marketing, ops, product, and performance.
Responsibilities
Growth & Performance
Own e-commerce performance – analysing sales, traffic, conversion, AOV, and retention
Work with our digital agency and social freelancer to optimise paid/organic performance
Keep the marketing calendar sharp and strategic – from email flows to capsule launches
Ensure ad spend, channels and customer journeys are aligned with brand goals
Use insights and analytics to guide smart decisions across the funnel
Operations & Project Management
Lead the day-to-day: coordinating capsule launches, product timelines, and agency handovers
Manage communication between our garment technologist, 3PL and creative leads
Own timelines and launch execution — keeping everything moving without chaos
Spot inefficiencies or blockers and fix them with pragmatic, systems-driven solutions
Optimise internal workflows and processes — from content planning to stock flow
Leadership & Communication
Act as the central link between all partners — holding freelancers and agencies accountable
Support and empower the founders by removing daily stress and decision bottlenecks
Contribute to a positive and collaborative culture rooted in creativity and care
Set up and maintain weekly performance dashboards – giving visibility into key metrics
Track budget performance, campaign ROI, and product/category insights
Flag opportunities or risks early – and make recommendations backed by data
Support in forecasting, goal-setting and strategic planning alongside the founders
You’ll Thrive in This Role If...
You’ve helped grow a fashion, lifestyle or ecommerce brand (ideally £1m–£10m revenue)
You’re confident managing both creative processes and operational execution
You’re analytical – but not robotic. You trust your gut and your spreadsheets
You’ve worked with freelancers, agencies, and internal teams – and made it feel seamless
You love streamlining chaos – calendars, folders, assets, Slack channels and more
You have a good grasp of Shopify, Klaviyo, Google Analytics (or equivalents)
You’re calm, capable, and kind – especially when things go a bit sideways
You’re highly organised, proactive and a natural problem-solver
Bonus Points For...
Previous roles like Head of Ops, Ecom Manager, GM or Fractional COO
A background in small/startup brands, especially those with a creative core
Experience with ethical/sustainable production models or circular fashion
A personal love of vintage & the 60s/70s
Implementing tools, systems or SOPs in a growing team
Why Join Us?
Be part of an independent brand with a loyal community and standout aesthetic
Work closely with passionate founders who genuinely care about creativity, culture and values
Flexibility around location, schedule and how you work best
Make a real impact — your ideas and leadership will shape the future of the brand
A slower, more thoughtful approach to fashion – one that values quality over hype
Every order plants a tree – and every piece is crafted to be loved, not landfilled
How to Apply
Email us at ben@thehippieshake.co.uk with:
Your CV
A short note (max 300 words) on why this feels like your next move
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Created on 26/06/2025 by JR United Kingdom
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