To drive profitable revenue growth across the Midlands and the North of England by developing and managing key dealer accounts, Design & Build (D&B) partners, and selected Architects & Designers (A&D). The role focuses on strengthening long-term relationships, winning project business, and positioning the company as a trusted furniture manufacturing partner.
Key Responsibilities include:
* Manage and grow a portfolio of key dealer accounts across the region
* Develop strong relationships with D&B contractors to secure project opportunities
* Build and maintain influence with A&D practices to drive product specification
* Identify and convert new business opportunities within the territory
* Deliver sales targets while protecting margin and brand positioning
* Manage the sales process from lead qualification to order placement
* Collaborate with internal teams (design, estimating, production, logistics) to deliver projects effectively
* Prepare and present proposals, pricing, and product solutions aligned with customer needs
* Maintain accurate forecasting and pipeline management
* Act as a brand ambassador, representing the business professionally in the market
* Monitor competitor activity, market trends, and customer feedback
* Attend client meetings, industry events, and exhibitions as required
* Operate within agreed pricing, discount, and margin frameworks
* Ensure CRM records, forecasts, and reports are accurate and up to date
* Work collaboratively with internal stakeholders to support business objectives
Required Skills and Experience:
Essential
* Proven external sales experience within furniture, interiors, or manufacturing
* Strong background managing dealer networks and project-based sales
* Experience working with D&B contractors and A&D communities
* Commercially astute with strong negotiation and relationship-building skills
* Self-motivated, organised, and comfortable working independently in the field
* Professional, credible, and customer-focused
* Confident communicator with a consultative sales approach
* Resilient and results-driven
* Collaborative and solution-oriented
* Full UK driving licence
Desirable
* Knowledge of workplace, education, or commercial interiors markets
* Experience selling manufactured or made-to-order furniture solutions
* Understanding of specification-led sales
Key Measures of success
* Revenue growth and margin performance
* Strength and retention of key accounts
* Project win rate and pipeline value
* Quality of relationships across dealer, D&B, and A&D channels