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Newcastle upon Tyne, North East, United Kingdom
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Full Job Description
Copywriter
Location: Newcastle upon Tyne (Hybrid)
Salary: Competitive, dependent on experience
Type of Contract: Full-Time, Permanent
We're looking for a Copywriter to join our talented content team at our global HQ in Newcastle upon Tyne!
As a Copywriter, you'll be responsible for creating customer-focused copy for the Tommee Tippee brand worldwide. You'll collaborate with internal and regional teams, using insights to craft creative content that supports our brand, campaigns, packaging, product launches, and channel-specific programs to stand out in a competitive market. You are a true wordsmith, able to turn a phrase like no one else—you're a copywriter, not just a content writer!
Reporting to the Global Content Manager, you will be a passionate and creative copywriter with a keen eye for detail. You will safeguard our brand tone of voice and craft written content for digital campaigns, packaging, and more.
You should have a passion for brand storytelling. Your creative talents will be complemented by project management skills to handle multiple workstreams and deliver high-quality copy across the business.
What you will be doing:
* Write compelling copy for the Tommee Tippee brand across digital and physical packaging.
* Maintain and champion our tone of voice, ensuring consistency with brand values and messaging.
* Create innovative ad campaign copy across various platforms, from concept to launch.
* Apply your copywriting skills to product naming, packaging, messaging strategies, and campaigns.
* Interpret copywriting briefs from different parts of the business to understand requirements.
* Participate in ideation, strategy, and brainstorming sessions with colleagues from various departments.
* Proofread and oversee translation of texts to ensure error-free, engaging content.
* Own the brand voice and train others on how to write in the Tommee Tippee style.
Skills and experience needed:
* Proven experience as a copywriter or related role
* Strong knowledge of online content strategy
* Excellent writing, editing, and proofreading skills
* Some experience with SEO practices
* Creativity and a collaborative spirit
* Strong time-management and organizational skills
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