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WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. A Leading WPP Media Brand
The purpose of this document is to help prospective team members better understand the role and responsibilities with the position of “ TITLE ” at OpenDoor, WPP’s bespoke global operating model for Amazon.
At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.
OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.
Together, when WPP’s Creative Transformation meets Amazon’s next-level customer centricity, our people come together to challenge and impact what’s done today and build a better future.
By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity.
We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Implementational Planning Director. This is a full-time position based in London. The Role will report to implementational Planning lead and will manage a matrixed team of digital planners, channel planning and offshore teams. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including XCM, Prime Video, and RMI.
The Implementational Planning team creates an effective link between the Strategy & Planning teams and Activation, data and tech teams. The Implementation Planning Team ensures that comprehensive briefs are developed in collaboration with the strategy and comms teams and ensures that channel specialists meet clients’ expectations by achieving campaign KPI’s timely and through embedding operational excellence. You will lead one of the lines of business within XCM supporting and organizing the digital teams to deliver on the planning, activation, application of data and optimization of campaigns.
You will need to have a deep understanding of Social, Programmatic, OLV, Pan regional IO buying, Partnerships and Content to help ensure the best digital decisions in planning are made across the full spectrum of opportunities.
You will be managing both local market campaigns and multi-market campaigns so being able to switch between the two will be critical.
Work closely with the planning and strategy team to take block plans by media type and flighting from our communication plannings systems and agree or challenge those breakouts to deliver the optimum digital media mix.
Identify ways of integrating digital plans seamlessly with offline media i.e. aligning TV spots and digital upweights, create geo based digital campaigns to support out of home placements, building a messaging approach of online that compliments offline or vice versa.
You will be in charge of the media plans for all digital components, including budgets and budget tracking, final deliverable numbers, and tracking daily pacing and performance against those numbers to ensure goals are hit across all digital elements.
This includes the briefing, management of briefs and delivery of these partners i.e. Multimarket twitch, Yahoo, We transfer deals which unlock content related value for the client.
Unify disparate streams of information and insights from all biddable channels, in context of client business objectives.
Help teams develop integrated experience strategies across biddable & digital touchpoints, identify strategic opportunities for proprietary solutions growth in service of solving client business problems.
Guide clients and key internal or external stakeholders on selection and application of systems, tools and platforms, proprietary solutions, enabling them with the proper resources and knowledge for successful implementation.
Provides a consistent and strong POV to clients on digital investment decisions and areas of optimization.
Outline advanced data analytics/measurement frameworks to shape holistic measurement of performance media strategy and activation.
Advises key stakeholders by continuously helping them successfully navigate through critical business changes.
Leads the development, presentation, and delivery of top-quality cross-channel planning work for larger campaigns.
Accountable for the ongoing management of performance of campaign budgets and daily spend levels, bid strategies and constant monitoring of tracking to performance goals - implementing course correction decisioning when needed.
Scrutinizes performance planning budgets, of assigned accounts, to identify strengths and weaknesses and ensures proper financial allocations and ensures WPP Open and Amazon’s goals are protected and driven.
Develop an advanced understanding of media channels, channel ecosystems and planning best practices.
Start to translate strategic approach into planning practices for specific client briefs.
Oversee campaign management, ensuring quality control and output is of the highest standard.
Own deep knowledge of all WPP Open deliverables and campaign KPIs’ that have been committed to Amazon and share it across biddable and digital teams when/if needed.
Proactively connects, partners with regional and key local market leadership on behalf of Amazon.
Ensure knowledge sharing and communication flow remains informative, connected, and proactive to help provide repeatable, consistent activation excellence for all biddable/digital channels.
Proactively develops actions plans and blueprints to address any gaps and non-compliance to standards.
Build and maintain client and agency relationships at a mid-senior level, to ensure a comprehensive understanding of stakeholders and client business.