Description We’re looking for an enthusiastic Inside Sales Consultant to help drive sales across our Consumer Brands portfolio within the UK Trade & DIY Business Unit. You’ll manage a portfolio of distributors, retailers, and trade merchants across a variety of channels — including direct, wholesale, and indirect routes to market. This is a customer-facing role, primarily conducted via phone and email, with occasional field-based support for customer events. Key responsibilities: Build and maintain strong relationships with customers across multiple channels Drive sales growth for our brands and products Support customer events when required Collaborate with internal teams to ensure excellent service delivery What we’re looking for: A proactive communicator with a passion for sales Experience in B2B environments or trade channels is an advantage Experience with Salesforce and enjoy sales! Comfortable working in a hybrid setup (3 days in-office, 2 days remote) If you're ready to make an impact and grow with a dynamic team, we’d love to hear from you! Location: Winnersh Triangle, Wokingham, Reading Hybrid Working: 3 days in office, 2 days from home Responsibilities Sales Development Achieve sales and distribution targets across independent retail, wholesale, and trade sectors Drive key sales initiatives and new product launches Monitor product mix, pricing, and margin performance Use business data to analyse account performance and identify growth opportunities Customer Relationship Management Grow assigned customer portfolio through proactive engagement via phone, email, and Teams Collaborate with internal teams and align with National/Key Account Managers Partner remotely with Wholesaler Reps to support indirect sales Deliver training and support at customer events and trade shows when required Sales Process & Tools Follow the Sherwin-Williams Sales Cycle for effective planning and follow-up Use Salesforce.com to manage call planning and customer records Provide category insights and report market trends and competitor activity General Responsibilities Maintain company property and records securely Adhere to company policies, including Health & Safety Complete required training modules and attend meetings or events as needed Represent the company positively to internal and external stakeholders Qualifications Educated to GCSE level or equivalent (business-related degree preferred) Minimum 2 years’ experience in a sales role with individual targets Proven success in meeting/exceeding sales goals Strong commercial awareness, negotiation, and communication skills Able to build remote customer relationships and manage priorities independently Positive, proactive, and adaptable approach Experience in B2B sales and DIY/trade sectors is a plus Proficient in Microsoft Outlook, Teams, Word, Excel, and PowerPoint CRM experience (preferably Salesforce) and intermediate Excel skills preferred Full, clean driving license required What we can offer you Attractive salary Sales bonus scheme (uncapped - on target at 10%) Life Pension Scheme Company Contributed Flexible working schedule (including weekends and bank holidays) Continued payment of salary in the event of sickness & 25 days of annual leave Work-life balance Career opportunities Ongoing training and support LI-JR1