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Head of digital growth

Guernsey
ApprovalMax
Head of digital
Posted: 14 June
Offer description

Company Description ApprovalMax is award-winning B2B software used by businesses around the world to approve bills and expenses. ApprovalMax integrates with platforms such as Xero, QuickBooks Online, and Oracle NetSuite to unlock powerful efficiencies for approvers and finance teams. The company is globally recognized and has won’ Xero App Partner of the Year’ four times since 2020 in different countries.

We’re seeking an experienced Head of Digital Marketing and Growth to own and drive our digital growth engine. This role is pivotal in scaling our pipeline and revenue generation efforts, with a strong focus on paid advertising, SEO, email, and website performance. Performance Marketing Leadership: Own strategy and execution for all paid digital channels (Google, LinkedIn, retargeting, etc.) Revenue Ownership: Be accountable for driving pipeline and revenue from digital channels.
Own marketing analytics, attribution modeling, and campaign reporting to drive data-led decisions.
SEO & Website: Oversee SEO strategy and manage website performance (traffic, engagement, conversion), ensuring continuous optimization.
Team Management: Lead, mentor, and scale a high-performing digital team.
Cross-functional Collaboration: Work closely with sales, operations, product, and content teams to align messaging and conversion paths.

6+ years in B2B digital marketing with at least 3 years in a leadership role, background in fintech not essential but nice to have
~ Proven track record of driving revenue via digital campaigns in a high-growth B2B SaaS environment.
~ Strong understanding of marketing operations and experience ensuring effective data tracking, campaign tagging, and performance reporting.
~ Hands-on and performance-driven: you know what good looks like, and how to make it happen.
~ Flexible hours
Remote work
Health & Wellness program - a bonus payment, which will cover 50% up to a total of 500 Euro annually of the amount spent on the following activities: medical services (except regular health insurance), fitness, sports activities (excluding sports equipment), stress management, body massage, weight management, yoga, traveling, etc.
Reimbursement of professional development courses
Service years recognition financial reward.

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