Job Description
Head of Marketing
Staffline Ireland are recruiting for a Head of Marketing on behalf of leading Web and Digital Marketing company. The Head of Marketing will own and drive company's performance marketing capability across a diverse client portfolio, with a particular focus on high-velocity consumer growth brands in the prize-competition sector. You will build a market-leading growth function, lead strategy across paid and owned channels, optimise budgets of ~£10m, and deliver measurable growth, acquisition efficiency, and lifetime value improvements.
Responsibilities:
* Develop and lead multi-channel growth strategies across sectors
* Own forecasting and reporting processes
* Lead paid media strategy (Meta, TikTok, Google, YouTube)
* Run creative testing & performance frameworks
* Ensure ASA/CAP compliance for competition clients
* Lead and mentor the marketing performance team
* Drive data-led strategies and optimise funnels
* Work with exec/founder-level stakeholders
* Any other duties role may involve
Person Specification:
* 5 years in performance/growth marketing leadership
* Proven multi-million-pound budget management (~£5m-£10m+)
* Deep expertise in paid media platforms
* Experience leading teams & scaling performance
* Experience with high velocity consumer categories
Desirable Criteria:
* Prize competition / sweepstakes / gaming / D2C experience
* Knowledge of ASA/CAP regulations and compliance
* CRM & LTV optimisation experience (e.g., Klaviyo, HubSpot)
* Experience in always on advertising environments
The Rewards
The successful Head of Marketing will enjoy a competitive salary depending on experience plus:
* Bonus
* Free parking
* Flexible working options
* Pension
* Hybrid working