As the Marketing Manager, you’ll lead the planning, delivery, and optimisation of press and insert activity across national press, magazines, catalogues and dispatch materials. You’ll oversee media agency relationships, ensuring campaigns are effective, insight‑led and delivering strong ROI. You’ll also contribute to wider brand and performance activity across TV, radio, PR, and direct mail, working closely with internal teams and creative partners. What You’ll Be Doing Own the full lifecycle of press and insert campaigns, from briefing through to reporting and optimisation. Manage the media agency relationship, ensuring clear briefs, accurate budgeting, and performance‑driven planning. Develop on‑brand creative assets using established messaging guidelines, including some copywriting. Analyse campaign performance, track efficiency, and use insights to steer future activity. Forecast, track and report on budgets accurately and proactively. Support the delivery of campaigns across TV, radio, PR and direct mail. Keep abreast of market insights and competitor trends, particularly for an over‑50s audience. Ensure all marketing materials meet brand and regulatory standards. Who This Role Is Perfect For You’re a strategic thinker who also enjoys hands‑on delivery. You’re confident working with agencies and internal stakeholders. You’re analytical, curious...