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Digital Content and Storytelling Specialist, Basingstoke
About Smart Data Foundry
Smart Data Foundry aims to unlock the power of financial data to improve people's lives.
What we do
We support the research ecosystem by providing research-ready financial data, creating insights that inform policy and regulation.
The Digital Content & Storytelling Specialist will produce and manage high-quality content that communicates our work, impact, and insights across digital platforms, bridging data science and digital communication to showcase our data and products.
Responsibilities include:
* Creating engaging content that translates complex data into accessible narratives.
* Developing blogs, articles, whitepapers, reports, and case studies with data experts.
* Positioning Smart Data Foundry as an industry leader through thought leadership content.
* Crafting compelling copy for social media, newsletters, and marketing campaigns.
* Creating visual assets like infographics and videos using tools like Canva.
Content Distribution
* Planning and publishing content across digital channels.
* Collaborating with marketing to identify content opportunities.
* Optimizing content for each platform and audience engagement.
* Implementing A/B testing strategies to improve performance.
* Monitoring and analyzing content performance.
Brand & Message Consistency
* Maintaining consistent brand voice and visual identity.
* Ensuring content accuracy and relevance.
Collaboration & Internal Communication
* Working with data science, engagement, and product teams to craft stories.
* Aligning content with broader campaign goals.
* Supporting content strategy development.
Audience Engagement & Growth
* Refining content strategy based on trends and audience insights.
* Testing new content formats to enhance storytelling.
SEO & Accessibility
* Applying SEO best practices.
* Ensuring content meets accessibility standards.
Qualifications & Skills
* Proven experience in content creation, storytelling, or digital marketing.
* Strong writing and editorial skills, ability to simplify complex topics.
* Experience managing social media and growing audiences.
* Knowledge of SEO and digital content tools like Canva, HubSpot, CMS, and data visualization tools.
* Excellent communication and relationship-building skills.
* Ability to manage multiple projects independently in a fast-paced environment.
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