The role:
A brand new role with the business, we’re delighted to be assisting them as they look to recruit a Digital Marketing Manager to help them accelerate customer acquisition, engagement and revenue across their digital channels. You’ll own the planning, execution and optimisation of performance marketing activity across paid and organic channels whilst working closely with the digital agency. You’ll lead campaigns across paid search, paid social, display and programmatic channels while also overseeing the performance and ongoing development of a number of websites.
You’ll also play a key role in developing their marketing automation capabilities, introducing the right tools and tech to support scalable, insight-driven marketing.
On a day to day basis, you’ll lead website maintenance, development and performance across a number of websites which will also include ongoing optimisation and content refresh, as well as analysing performance data and translating insights into actionable improvements. You’ll develop and test audience strategies, landing pages and conversion funnels and will lead A/B testing initiatives across ads, landing pages and messaging.
You’ll manage digital marketing budgets, forecasting spend and optimising ROI, as well as ensuring accurate tracking, attribution and reporting across all performance channels.
You’ll work with external agencies and will collaborate with creative, content, web and analytics team to improve conversion rates and UX as well as managing relationships with media agencies, ad platforms and technology partner.
What we’re looking for:
This role will really suit someone who has strong experience in a digital performance or paid media role, and you’ll need excellent hands-on knowledge of paid search, paid social, display and programmatic marketing as well as experience of managing and optimising website performance, traffic and conversion. You’ll need to be able to demonstrate a solid understanding of analytics and tracking, as well as experience leading or implementing marketing automation and marketing tech solutions.
You’ll be proactive, great at multi-tasking and be really curious with a passion for performance, innovation and continuous improvement. Experience managing external agencies will also be important as well as being able to build strong relationships with internal teams.
What’s on Offer?
Salary for the role is c£50,000, and the role is offered on a hybrid basis, 3 days in the office, but there’s also flexible working available including variable start and finish times. Enhances pension, life assurance and holiday purchase scheme (on top of 25 days + bank holidays) plus a plethora of other softer benefits are on offer for this role.
It’s a great opportunity to develop and progress and to be part of a brand which is continuing to grow in both size and stature.