Technology Systems & Delivery
Permanent - Full Time
London, GB, W12 7FA
BBC Studios Distribution
Job Closing Date: 02/04/2024
THE ROLE
ABOUT BBC STUDIOS
BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe.
We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Bluey, Prehistoric Planet to Planet Earth III.
The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena.
From BAFTAs to RTS Awards, BBC Studios is Britain’s most awarded production company and the only producer with three of the top ten shows on IMDB; we’re the home of bbc.com, the widest-read English language news website in the world; and the UK’s largest distributor of British content.
THE ROLE
The Advertising Product team sits within the Digital News and Streaming group and has ownership of all ad product decisions; sitting across formats, audience segmentation, demand partnerships and the technology needed to deliver ads effectively and efficiently. The team works closely with our UX, design, content and commercial teams as well as technical delivery units to ensure we have best in class, premium ad products delivering for our customers across the Globe.
This is an exciting opportunity to join a skilled and growing team that is delivering premium ad experiences for our users whilst aiding the delivery of revenue growth to our overall business.
We are looking for an experienced Product Manager to join the team to help shape and deliver audience targeting strategy.
The role will be pivotal in setting a path to accurate ad delivery to audiences across our media landscape, including web, app, video/audio variants. It will take a lead in developing our addressability, audience resolution and identity management direction.
Main Responsibilities
• Develop and communicate our advertising audience product.
• Own the ad product audience roadmap and working with key stakeholders, adapt it accordingly based on business objectives.
• Help assess opportunities from the market and formulate proposals for new features, lead team discussion and promote items for inclusion based on agreed priorities.
• Working with relevant lines of business leads and their teams around the world to collaborate and build joint solutions.
• Working closely with inventory management and technical leads, create narratives around product launches that can be understood across the business.
• As a product moves from discovery to definition and then release, work with ad technology, ad operations and marketing teams to create an appropriate launch strategy.
WHAT DOES IT TAKE?
• Proven experience of launching digital advertising products, either in a publisher or ad technology business.
• Ability to apply industry knowledge, market awareness, audience research and analytics insights to ad product strategy and planning.
• Extensive knowledge of the advertising targeting space, including data-management platforms and ID management and resolution systems.
• Ability to coordinate among multiple business, geographically dispersed stakeholders through an ongoing dialog to ensure product is aligned with business needs and activities.
• Experienced, diplomatic communicator, able to ensure tone and language ensures process, need, approach and outcomes are clearly understood.
• Agile and adaptable, able to work cross-functionally and internationally, with some travel needed.
• Experience of working on direct-to-consumer, digital media or news products an advantage.
WHAT WILL YOU GAIN FROM WORKING AT BBC STUDIOS?
• We offer a competitive salary package
• Flexible 35-hour working week for work-life balance
• 26 days holiday (plus an additional day which is a Corporation Day) with the option to buy an extra 5 days
• A defined pension scheme and discounted dental, health care, gym and much more
• Excellent career progression – access to courses, webinars, workshops and the opportunity to work in different areas of the organisation
Package Description
Job Reference: 13962
Band: C
Salary: £65,000- £70,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
DISCLAIMER
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
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