ZeptoLab is a profitable, 90-person mobile game studio behind globally recognized titles. As we scale, we’re looking for a Head of Growth to own our full marketing function — UA, ASO, ad monetization, and product marketing — across our entire portfolio.
What You'll Do
* Lead and develop the marketing team across UA, product marketing, creative production, and ad monetization
* Drive UA performance across paid channels (Meta, Google, AppLovin/ironSource) — define targets, manage channel mix, evaluate creative effectiveness, and optimize payback and ROAS models
* Own ASO across all titles: keyword strategy, A/B testing, store page optimization, and localization priorities
* Oversee ad monetization strategy, balancing revenue growth with player experience
* Partner with analytics to turn performance data into clear marketing decisions and priorities
* Support new game launches: define soft launch approach, geo-rollout logic, and performance expectations for greenlight decisions
* Translate business priorities into clear marketing plans in close collaboration with Studio GMs and the CEO
What We're Looking For
* 5+ years in mobile game marketing, with significant time in a senior leadership role
* Hands‑on expertise in user acquisition — Meta, Google, AppLovin/ironSource, and attribution tools (AppsFlyer or Adjust)
* Solid grasp of ASO: keyword strategy, store conversion optimization, and experimentation
* Proven ability to lead and develop marketing teams across UA, product marketing, and creative
* Sharp product marketing instinct — you understand both player motivation and business goals
* Experience in a multi‑title environment, balancing different priorities across a portfolio
* Fluent with performance data — you make decisions based on numbers, not gut alone
Nice to Have
* Familiarity with hybrid‑casual puzzle or midcore genres
* Experience with creative testing frameworks
* Background in new mobile game launches
Why ZeptoLab
ZeptoLab is independent, profitable, and home to one of mobile gaming’s most recognized IPs — Cut the Rope. Small enough that your decisions have real impact, established enough that you’re not building from zero. You’ll work directly with the CEO in a culture that values ownership and sharp thinking over process and layers.
What We Offer
* Flexible remote working setup
* A collaborative, low-bureaucracy environment where marketing has a real seat at the table
* The opportunity to shape the marketing function of a globally recognized mobile game portfolio at a pivotal moment in the company’s growth
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