Key Account Manager – Specialist Retail
London
Competitive Package + Bonus + Car Allowance
The Advocate Group are proud to be partnering with a prestigious and highly respected luxury drinks business, known for its craftsmanship, heritage, and premium portfolio spanning both fine wine and spirits. With a strong reputation across the UK Off Trade, the business continues to expand its presence within luxury retail.
We’re recruiting for a Key Account Manager to take ownership of a portfolio of luxury retailers and fine wine merchants across London.
Responsibilities include:
Build and maintain strong relationships with buyers and decision-makers across luxury retailers and specialist merchants
Deliver sustainable growth in both volume and value in line with agreed targets and budgets
Identify and secure new listings across premium wine and spirits portfolios
Lead Joint Business Planning (JBP) processes with key customers to drive long-term partnerships
Negotiate trading terms, commercial agreements, and promotional activity throughout the year
Develop and execute impactful in-store activations, tastings, and seasonal campaigns
Drive brand visibility and ensure best-in-class execution across retail environments
Deliver engaging trainings, tastings, and masterclasses to trade audiences and retail teams
Analyse market trends and competitor activity to inform commercial strategy
About You:
Proven experience in a Key Account Manager or Business Development role within luxury retail
Strong knowledge of the premium Wine and Spirits category is highly required
Demonstrated success in driving commercial growth within high-end or specialist retail environments
Confident communicator with the ability to influence both internal and external stakeholders
Strong commercial acumen with experience in negotiation and joint business planning
WSET Spirits qualification (or similar) is advantageous
Happy to travel across the UK for client meetings and events
If this role sounds like the perfect next step in your career, I’d love to hear from you.
The Advocate Group is a leading search and selection business providing top talent to the consumer products sector. If you’re interested in finding out more about our opportunities or how we can support your career, please get in touch