A major commercial vehicle trailer manufacturer and truck and body builders is looking for a Head of sales & Marketing to manage their field based sales team and alsodrive and grow the business contributing as an integral part of the senior business management team. Must have managed a sales team and also produced and managed company wide sales & marketing campaigns aiding in the financial growth of the company. Must have experience in the commercial vehicle, automotive, trailer, plan, agricultural or similar industry sector.
ROLE: Head of Sales & Marketing
LOCATION: Lincolnshire
BASIC SALARY: £60k to £80k
BENEFITS: Car allowance or company car, pension.
BONUS: Two bonus' one based on the performance of the sales team, the other an annual bonus based upon performance.
ROLE:
* Create and implement sales strategies to meet revenue and profit targets.
* Lead, train, and manage the sales team.
* Build and maintain strong client relationships.
* Monitor sales performance and market trends to adjust strategies.
* Identify new market opportunities for growth.
* Use CRM tools to track sales activity and forecasts.
* Work closely with production and engineering to align products with market needs.
* Develop and deliver marketing plans to boost brand visibility and generate leads.
* Oversee digital marketing, content creation, and social media.
* Plan and manage promotional events and trade shows.
* Ensure consistent branding across all marketing channels.
* Financial Management
o Prepare sales forecasts and budgets in line with business goals.
o Track spending and ensure marketing delivers strong ROI.
o Report sales and marketing results to shareholders with insights and suggestions.
Team Leadership
o Lead and motivate a high-performing team.
o Promote a culture of collaboration and continuous improvement.
o Conduct regular reviews and set clear goals for team members.
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