Job Description
Marketing Manager – B2B Financial Publishing / Information Services – London
To c£55k Basic + 20% Bonus & Superb Benefits
(hybrid) - c2-3 days in London office per week.
*You must have at least 4 years' B2B Marketing experience within Publishing, subscriptions, and/or market intelligence products to be considered for this role*
This is an exciting opportunity to join a market leader in B2B publishing, events and information products as a Marketing Manager. Working with the Head of Marketing, you will help develop and deliver the marketing strategy across a portfolio of B2B subscription news & intelligence products and client marketing solutions.
Requirements:
1. 4+ years’ experience in B2B marketing, with some experience in demand generation / lead generation strategies, including lead nurturing
2. Subscriptions / publishing / information services / market intelligence product marketing experience
3. Experience working closely with sales / business development functions
4. Good knowledge of customer data analytics and the ability to convert data into meaningful insight
5. Good understanding of SEO principles and strategies
6. Strong experience working with Analytics to...