Salary: Up to 120,000 PKR based on Experience
Type: Full Time ONLY
We are looking for a proactive and commercially minded Marketing Expert to take ownership of marketing for a growing residential cleaning franchise network.
This is a hands‑on role for someone who enjoys both strategic thinking and practical execution. You will be responsible for developing and implementing a joined‑up marketing strategy to strengthen brand presence and generate a strong pipeline of high‑quality leads.
The successful candidate will oversee the website, digital advertising campaigns, and social media channels, ensuring that marketing activity delivers measurable results and a strong return on investment.
Key Responsibilities
* Develop and execute an integrated marketing strategy
* Generate a consistent flow of high‑quality leads through digital channels
* Track and optimise campaigns to achieve strong ROI and conversion rates
* Website Management
* Manage and continuously improve the company website
* Optimise website content, landing pages, and user journeys for SEO and lead generation
* Work with developers where necessary to implement improvements
* Paid Advertising
* Plan, manage, and optimise Google Ads campaigns
* Manage paid social campaigns (Facebook, Instagram, LinkedIn where appropriate)
* Monitor performance and adjust budgets and targeting to maximise results
* Social Media & Brand Presence
* Develop and implement a social media strategy across all relevant platforms
* Create engaging content that strengthens brand awareness and credibility
* Maintain a consistent and professional brand voice
* Analytics & Reporting
* Track marketing performance using analytics tools
* Produce regular reports on campaign performance, leads, cost per acquisition and ROI
* Use data insights to continuously improve marketing performance
* Proven experience in digital marketing and lead generation
* Strong experience managing Google Ads and paid social campaigns
* Experience managing websites and SEO optimisation
* Ability to analyse campaign performance and optimise for ROI
* Strong organisational skills and ability to manage marketing initiatives effectively
* Experience working with service businesses or franchise networks
* Experience with marketing automation and CRM tools
* Basic design or content creation skills
What Success Looks Like
* Strong and consistent brand presence
* A reliable flow of high‑quality inbound leads
* Marketing campaigns delivering clear and measurable ROI
* Continuous improvement of website, campaigns and digital channels
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