About us Club L London are the next-generation online retailer refining accessible luxury for forward-thinking women worldwide. Delivering timeless and trend-oriented styles in sizes 4-20 for every life moment, we design proudly in-house in the UK; with premium quality, exceptional fit and affordable style at the forefront. Collaboration, communication and curiosity drive our extraordinary workforce – an ambitious team of diverse, experienced and up-and-coming talents that we think you’d fit right into. A role at Club L is more than a job, it’s a lifestyle for the innovative, inspired and intuitive thinker. The Role Brand Copywriter Location: Manchester Brands: Club L London | Lavish Alice | Beyond Fulfilment Join the team shaping the voice of fashion-forward occasionwear, high-end eCommerce, and industry-leading fulfilment services. We’re looking for a talented and strategic Brand Copywriter to support the storytelling, tone, and communication strategies across our growing brand portfolio: Club L London, Lavish Alice, and Beyond Fulfilment. This is a high-impact role for a copy and comms expert who can pivot between B2C fashion messaging and professional B2B narratives—bringing each brand to life with clarity, creativity, and consistency. The Role: Your Purpose As our Brand Copywriter, you’ll be the creative and strategic mind behind all internal and external written communications. You’ll develop and implement brand-wide tone of voice strategies, creating copy that informs, inspires, and converts—whether it’s customer-facing CRM campaigns, internal HR documents, global eComm content, or B2B marketing toolkits. You’ll work cross-functionally to ensure copy is impactful, engaging, and always aligned with each brand’s purpose and personality. This is a hybrid role requiring adaptability, precision, and the ability to switch between formats and audiences with ease. Key Responsibilities · Own the tone of voice for each brand across all communication touchpoints—ensuring clarity, consistency, and resonance in every message. · Write and optimise copy for a wide variety of platforms and formats, including: o CRM (emails, flows, promotions) o Social media (channel-specific strategy and messaging) o Website content (landing pages, banners, categories) o Campaign copy o Develop and execute Blog concepts and copy in line with campaign launches, seasonal trends and searches o Press releases, PR kits, brand books, lookbooks o Business communications (HR documents, investor packs, partnership documents and pitches, internal comms) o B2B toolkits and client-facing material for Beyond Fulfilment o Direct the tone of all product descriptions ensuring the Ecom team adhere to guidelines and include all relevant product details and USPS. · Develop storytelling around key brand initiatives such as ESG, partnerships, and seasonal campaigns. · Collaborate with internal teams across Marketing, PR, Social, CRM, Design, and eCommerce to align messaging and campaign objective. · Create localised and culturally relevant content for international sites and regional markets. · Ensure all content is SEO-friendly, accurate, up-to-date, and aligned with keyword strategies using tools like Google Analytics, SEO platforms, and data analysis. · Continually refine copy guidelines in line with brand evolution, performance insights, and customer feedback. · Conduct research into industry trends, competitor messaging, and performance metrics to inform future strategies. About You · 2 years’ experience in a copywriting or communications role, ideally within fashion, lifestyle, or eCommerce. Experience in agency and/or brand-side settings is a must. · Strong portfolio showcasing your ability to write across multiple tones, formats, and platforms—from editorial to technical. · Proven ability to manage tone of voice for multiple brands with different audiences (B2C and B2B). · Confident with SEO best practices and tools, with a data-driven mindset for improving copy performance. · Meticulous attention to detail and a natural editor with exceptional grammar and spelling. · Self-starter with strong organisational and time-management skills; capable of working autonomously and delivering high-quality output at pace. · A creative thinker with a commercial mindset—able to balance brand storytelling with business objectives. · Experience using Google Docs, Excel/Sheets, Shopify (preferred but not required), and AI tools for content ideation or optimisation What's on offer? Bi-annual bonus scheme 25 days of annual leave (plus bank holidays) Extra day off for your birthday Flexible working hours around core hours of 10-4 Cycle to work scheme 40% staff discount across Club L and Lavish Alice products Healthcare Cashplan Free onsite gym Enhanced pension contribution Enhance maternity and sick pay Free snacks, drinks & treats Social events