👤 Reports to: Head of Data
About the Role
We’re looking for a CRO Manager to join the Data team in a leading digital agency and lead experimentation strategies that drive measurable improvements for our clients’ websites and apps.
Working closely with Digital Analysts and cross-functional teams, you’ll design and deliver data-driven optimisation strategies based on detailed analysis and post-test insights. Your work will focus on improving conversion rates through structured testing, statistical analysis and continuous experimentation.
This role requires a systematic and analytical mindset, using industry-leading tools to develop and execute A/B testing strategies. You’ll collaborate with data specialists, experience design teams and client stakeholders to maximise performance and deliver meaningful results.
Key Responsibilities
* Improve and optimise client conversions through data-driven ideation, execution, reporting and analysis
* Run A/B tests and experimentation programmes, developing hypotheses and recommendations for website improvements
* Use qualitative and quantitative research to inform testing strategies
* Quality Assurance
* QA test implementations before client previews to ensure accuracy and alignment with hypotheses
* Report results, findings and learnings to stakeholders and marketing managers
* Provide actionable insights and recommendations to support client KPIs and performance targets
* Deliver ongoing recommendations to improve user experience and website performance through continuous testing
* Work closely with other marketing teams (e.g. SEO and PPC) to align optimisation strategies with wider marketing activity
* Present testing performance and strategy in internal meetings
* Participate in client calls, meetings and presentations
* Deliver pre-campaign, mid-campaign and post-campaign analysis
* Support wider business needs where required, including training and additional tasks assigned by your manager
Knowledge, Technology & Qualifications
* âś” Degree in a relevant field or equivalent experience (e.g. Mathematics, Science, Research, Statistics, Marketing, Advertising)
* âś” Experience designing and executing A/B testing and experimentation programmes
* âś” Familiarity with testing platforms such as Optimizely, VWO, Webtrends
* âś” Experience with analytics platforms such as Google Analytics
* đź“Š Ability to use analytics, customer experience data and research insights to drive experimentation strategies and conversion improvements
* 🧪 Ability to quality assure CRO campaigns and ensure high standards and timely delivery
* đź’¬ Strong written and verbal communication skills with the ability to clearly present ideas and insights
* 🚀 Proactively challenges the status quo to drive improvement
* 🤝 Collaborates effectively across teams to achieve shared success
* 🌍 Open to new ways of working, ideas and perspectives
* đź“š Curious and proactive in learning new skills and industry developments
Benefits
* • 25 days holiday (+bh) increasing yearly to 30
* • Birthday off
* • Life assurance and salary sacrifice pension
* • Birthday off
* • Volunteering and wellbeing portal, perkbox discounts
đź’¬ Got what it takes to own this fantastic role?
#J-18808-Ljbffr