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Country manager

Birmingham (West Midlands)
HELL ENERGY
Country manager
Posted: 19 August
Offer description

HELL ENERGY offers a unique opportunity to become part of one of Europe’s fastest-growing FMCG companies. Since our launch in 2006, HELL ENERGY Drinks have rapidly gained popularity, becoming the preferred choice of consumers in more than 60 countries worldwide. Our formula for success combines premium-quality ingredients, bold and distinctive design, competitive pricing, and an unrivaled taste.

Today, HELL ENERGY stands as the third-largest energy drink company globally, with:

* Over 2 billion cans sold annually
* A yearly turnover exceeding €500 million
* Market leadership in 9 countries
* A presence in over 60 markets worldwide
* The world’s largest, fully integrated Mega factory, housing the entire production process under one roof

As we continue to expand, we are looking for talented, driven professionals to join our international team and be part of our next growth chapter as a

Country Manager


Responsibilities:

1. Proactively identify the most effective route-to-market opportunities and develop alternative growth strategies.
2. Manage the company's financial operations (full P&L responsibility).
3. Identify, establish, and manage relationships with distributors, key accounts, and retail partners to drive market expansion.
4. Develop and execute high-impact sales and go-to-market strategies to maximize brand reach and profitability.
5. Develop independent market and wholesale strategies for both UK and international markets.
6. Achieve and exceed revenue, profit, and market share targets across all sales channels.
7. Recruit, lead, and develop a top-performing team to support business growth and operational success.
8. Ensure optimal in-store presence and product visibility to enhance consumer engagement.
9. Manage budgets (internal and customer-facing) with a focus on ROI and financial discipline.
10. Deliver data-driven business performance reports to track progress and inform strategy.
11. Represent the brand with professionalism and integrity in all stakeholder interactions.


Requirements:

1. 5-8 years of relevant work experience in the UK market.
2. Excellent, experienced commercial professional with a strong financial understanding.
3. Proven track record in actively managing beverage wholesalers.
4. Develops independent market and wholesale strategies.
5. Manages existing wholesalers, develops commercial policy, and pay-for-performance systems.
6. Involves new potential wholesalers in the sales/distribution system.
7. Existing relationships with key account partners.
8. Experience in leading and developing FMCG field sales teams.
9. Outstanding analytical and problem-solving skills.
10. Goal-driven professional with a can-do attitude.
11. Strong client focus and communication skills.
12. Valid Category B driving license.


We Offer:

* Competitive package (company car, laptop, cellphone, incentives, performance bonus).
* Excellent work conditions - Hybrid/remote flexibility.
* Opportunity for professional development.
* Long-term career possibilities.

If you believe you are the right candidate, please attach your CV in English and submit your application by August 31st, 2025.

www.hellenergy.com

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Country manager
Birmingham (West Midlands)
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