Peter Alexander at Bluewater seeks a full-time Assistant Store Manager
ABOUT THE ROLE
Peter Alexander is not your typical fashion retailer—we’re about fun, comfort, self-expression and bringing joy to sleepwear lovers everywhere. A household favourite in Australia for over 35 years, the brand is now expanding in the UK, and we’re looking for an Assistant Manager who’s ready to help lead our dream team at Bluewater in Kent.
Yes, you can wear pyjamas to work. But this role is about more than just comfy clothes. It’s about creating amazing customer experiences, developing your team, and being part of an exciting new chapter for the brand as we bring the Peter Alexander experience to UK customers.
WHAT WE CAN OFFER
* A structured 3-month training plan and supportive leadership to help you thrive
* Competitive salary with the opportunity for monthly performance-based incentives
* 50% staff discount on Peter Alexander products
* A fun, creative, people-first culture (did we mention the pyjamas?)
* A chance to be part of an iconic, expanding brand, helping shape its future in the UK
* Personalised development and management training plans to support your progression
* Opportunities for career advancement as part of Peter Alexander’s growing UK team
RESPONSIBILITIES
* Support the Store Manager in leading the team to exceed sales targets and deliver outstanding store performance
* Assist in implementing merchandising strategies that engage customers and drive sales
* Train, develop, and motivate the team to ensure continuous growth
* Provide regular coaching and feedback, empowering the team to reach their potential
* Assess store priorities and implement actions to ensure optimal performance
* Create a safe, inclusive, and positive working environment for the team and customers
* Oversee stock management, minimise loss, and maximise sales opportunities
* Support with rota management to ensure the right team coverage at all times
* Deliver a memorable customer experience that reflects the Peter Alexander brand
About The Applicant:
SKILLS & EXPERIENCE
* Previous leadership experience in a retail environment, supporting a team to achieve results
* Passion for developing and coaching team members, fostering a growth-oriented culture
* Strong retail background, with a proven track record of driving sales and meeting targets
* Excellent communication skills with the ability to influence, collaborate, and build relationships
* A natural brand ambassador, delivering a customer-first approach in everything you do
* Demonstrated ability to assist with store operations, including stock control and visual merchandising
* A proactive mindset, always seeking ways to enhance team performance and customer satisfaction.
ABOUT PETER ALEXANDER
Peter Alexander is the leading nightwear designer brand. Originating from Australia in 1987, Peter Alexander is renowned for luxurious and stylish nightwear and gifts for women, men and children. With a passion for creating nightwear that not only looks beautiful but also feels incredibly comfortable, we blend innovative designs with high-quality fabrics to deliver a sleep experience like no other. Our in store experience is memorable, personal and indulgent - it’s a place where its easy to have fun & feel at home.